If you’ve listened to my other trainings, I suggest using fan pages for your business, but what about a VIP customer group? I think they are an awesome way to sell to your customers again and again. Let’s talk about how you can use the power of Facebook groups to ROCK your business!
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Training:
So a Facebook group is a fun, easy way to share with your customers when there are sales, specials, new products and just to increase your sales every month. It is a fun way to stay connected and one of my favorite ways to do business on Facebook. Let’s go over some DO’s and DON’Ts when it comes to using groups for your Paparazzi business.
DON’T add people to your group without their permission. This is one of the BIGGEST mistakes that most people make. Just because Facebook lets you add whoever you want into a group, doesn’t mean you SHOULD add anyone and everyone into your group. ASK your friends, family and customers in a private message or even by posting on your wall a time or 2. When they are given the opportunity to join, they appreciate the fact that you respect them enough to ask to add them into the group.
DON’T ask your friends to mass-add their friends. I mean, it is nice to see that you have 8000 people in your group, but if only 2 of those people are buying, then it doesn’t do you any good. It is much better to have a group of even 45 people if 38 of those people are regular, buying customers. So don’t worry about having a lot of people in your VIP group. It’s more about QUALITY not QUANTITY.
DO- post regularly in your group. I recommend at least 6 posts a week. AT least. I try to post 2-3 times in my group each day. This keeps customers interacting, remembering you and thinking about you and your products, which are all good things.
DO post things other than business all the time! A funny meme or recipe is a neat way to add VALUE to your group and, again, keep your customers engaged. Plus, is shows that you are a real human and not just a money making machine. People buy from people they know, like and trust, so posting things that help them get to know you, like you, and trust you will help them come back to YOU again and again.
DON’T post 100 times a day. Posting too much can be annoying and just bother even your best customers. I like to keep my posts to 10-12 MAX a day in my VIP group. Usually about 10 items for sale and then 1-2 non-business or funny posts.
DO post pictures of new items you have ordered that people can buy. This keeps customers excited and gives them a kind of “dibs” before anyone else can. This helps them feel special and gives them just 1 more reason to join the VIP group.
DO post old inventory items too. Have a “blue day” or a “necklace day” where you post items that you have had in stock for a while. Maybe your customer didn’t see those items yet or maybe they forgot they wanted to buy it. Posting those images will get those products front and center and help you move those pieces out of your inventory.
DO post about hosting a party or joining your team. Your customers already love the jewelry and you never know when the time might be right for them to host a party or join you team!
DO ask your friends or family and customers to invite people to join the group fun too! Remember, we aren’t mass-adding, but rather, having them share your group or invite their friends in a personal message into your group. This is a great way to make new friends and get new customers too!
DO have an occasional drawing, contest or game. This keeps people having fun and wanting more!
DO be consistent! Even if it seems like no one is buying! One day you might have no sales, but sell over $300 the next day. Don’t let the slower days get you discouraged. Consistency is KEY!
DO post about your group sometimes and invite your friends to come join in the fun. Also share the link to the group with your customers and at parties or events. New group members increases your chance for repeat sales, so promote it occasionally.
DO name your group something fun. Awnya’s Paparazzi Group isn’t near as fun as The Fabulous Five dollar Jewelry Babes or Bling Babes with Awnya B.
Facebook groups are a LOT of fun and a great way to interact with your customers. Your group can be what you want it to be, all business, some business and some fun, or a great place for people to get to know you, make friends and shop for jewelry. It’s up to you!
Challenge:
If you have a Facebook group, post every day this week at least 2 times. If you don’t, start one!! You are going to love it!!