Don’t Forget the Fun Factor

So many times I get so caught up in the day to day workings of my business that I forget to add in a little fun!  Let’s talk about why it’s important to remember to have fun and how it will help your business!

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saved the wine - Funny image smile - Life is short - image

Paparazzi Party Games

Training:

Parties, events, training, coaching, team calls, individual help for team members, posting in your sales group, going live, then posting on your business page and then your personal page.  Not to mention managing your inventory, sorting orders invoicing customers and shipping jewelry out.

All of these things are essential parts of our jewelry businesses but in doing all these things we HAVE to remember the fun factor!

The saying, “If you love what you do, you’ll never work a day in your life” is true, but if you let work become less enjoyable by forgetting to keep the fun, then soon you might find you want to do it less and less.

Take this Airport Plane Director Guy:

His job could be so boring.  Waiving his orange sticks around, directing different planes where to go.  BUT, he chooses to make it FUN!

Even in the most boring, mundane tasks, you can insert a fun factor.

There is this book called “Fish!” by Ken Blanchard (that I highly recommend by the way) and in this book they talk about keeping the fun in the tasks you have to do everyday.  In the book, the visit a fish market and observe the workers there throwing fish around, talking and playing with the customers and overall just having a great time.  The smiles and excitement in the air are contagious and everyone is having a great time.

Doesn’t that sound like a place where you would like to work?  Everyone is smiling and happy and there doesn’t seem to be any stress or worries.  I would love to work in a place like that!

Just because the things we need to do are serious, doesn’t mean that you can’t have fun.  One of my favorite things to do when I’m pulling orders or sending invoices is to turn on my favorite 90’s boy bands.  This takes me back to my high school days and instantly boosts my mood.  Then I can dance along to my jams while I’m getting work done.  It’s a Win Win!

Let’s get a little scientific for a minute.  When our minds or bodies are having fun, our brain releases endorphins.  These endorphins make us feel good and help our mind remember that this is an activity that we would like to repeat.

So what does that mean for your business.  Well, let’s take 2 examples  One consultant is pumpin’ her jams.  She is dancing around her front room as she is bagging orders and sending out invoices to customers.  She is excited and super happy to be working her business and enjoying a little time with songs that aren’t sung by Disney Princesses.

Consultant #2 is also sending out invoices and pulling orders.  She is tired after a long day and doesn’t really want to be working more.  She is pushing through and trying to get things done quickly so she can relax or just go to bed.

So with Consultant #1 she is creating endorphins around the activity of invoicing and pulling orders.  Sure, she might be tired too, but her mind is going to connect the endorphin burst that it is getting right now to the activity she is performing.

With consultant #2, there isn’t any kind of happiness hormone being pumped into her brain.  Since she is tired and even though she might be loving her business and working on it, her brain isn’t connecting her sudden endorphin release to working on her business.  Then the next time she needs to bag orders, her mind might start coming up with reasons NOT to complete that activity.

This can be really subtle at first, but if you don’t create that happiness by adding in some fun – your mind will go into protection mode and try to help you stay away from those less than fun activities.  The longer you go without adding some fun into your business the more likely your brain is to try to convince you to do a different task that is more enjoyable.

Let’s look at another example.  In your sales groups are you posting item for sale, item for sale, item for sale – every day?  Or are you mixing things up a little bit?  Playing a game?  Being a little silly?  What about in your parties or on your LIVE sales??

Your customers and friends are the same as you!  If they aren’t having fun, if things get too boring, they aren’t going to get that endorphin burst.

By adding in some silliness, some games, giveaways, contests, jokes or SOMETHING to at least make them smile – you might be missing the boat!

Now I’m not saying that your parties, events and groups need to turn into the circus, but don’t get caught up in the business side of the business!

One of the games I’ve been playing on my LIVE videos is “Screenshot My Face”.  I have my customers take screenshots of my face throughout the video and then they post them in my sales group or on my personal page.  The picture that makes me laugh the hardest wins a free piece of jewelry!

I’ve had other consultants message me and say they could “never do that” because they are worried about what their customers might snag.  I think they are hilarious!  Sometimes I wonder what I was thinking when they snagged a picture because my faces get pretty crazy!

If that doesn’t work for you and your personality, that’s fine!  Brainstorm some ideas and find something that WILL work for you!  Bring that FUN in to what you are doing.

Another not-so-scientific fact for you.  When people are having a good time, they are going to spend more, want to invite their friends to join in the fun and possibly host a party for you or join your team too.

Doing things that are fun or a little silly can make a HUGE difference in your business!

Did you also know that workers who are happy get more done?  It’s true!!  When you are happy, you are up to 20% more productive!!

That right there is a great reason to keep your business upbeat, fun and your mood happy!

So what are some ways you can incorporate a little more fun into your Paparazzi jewelry business?

Show Challenge:

Think of a new game or fun way to add some fun into your next Live Party or Facebook party.  What are you going to do to up your fun-factor?


Show Notes / Transcripts

Don’t forget the Fun Factor printable show notes /  transcripts


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What does your Paparazzi Jewelry Report Card Say About Your Business

It is time for Parent Teacher conferences around my house and I couldn’t help but think about how I am doing in my Paparazzi business?  If you were to get graded on your biz, what would your report card look like?  Let’s talk more about that today!

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Paparazzi gets an A+ for fashion

Training:

In your business, just like at school, there are different areas that we need to focus on in order to be most successful.  You can think of these areas like the subjects we had in school but instead of English, History, Math and Science, we have things like Sales, Team Growth, Team Support, Organization and Consistency.  Let’s look at our Paparazzi subjects a little more closely and see what grade you are getting on your report card.

Organization-

How organized are you when it comes to organizing the orders you have coming in and shipping out.  Do you spend precious time every day hunting for an order that you know you bagged up, but can’t find it anywhere so that you can mail it??

Or maybe you have orders sitting in a basket or on a shelf because you haven’t even invoiced your customers yet?

Maybe organization is your strong suit and whenever you have free time to spend on your business, you find yourself making charts and graphics.  Filing paperwork and cleaning off your desktop, but you wonder why your team isn’t growing and your sales aren’t booming.

Both these examples are kind of extreme just to illustrate that too much of a good thing isn’t necessarily good.  Organization is only 1 piece of the Paparazzi Pie so you do need to be organized in your business and in your work space so that you can easily find and pull orders, as well invoice and ship (if that’s how you work your business.)

If you are more into parties and events, how do you have you displays organized?  Do you have your setup streamlined so that it takes you the shortest time possible?  At one point, I had my setup so streamlined, I could go from zero to done in 20 minutes.  It was awesome!

How do you have your back stock organized?  Is it super easy to grab the right color when you need to reload your boards?  Are your earrings and bracelets easy to locate and pull out or are the buried or all tangled?

So now it’s time to give yourself a grade for Organization.

A- I am organized!  I know how where my back stock and current inventory are and can quickly locate what I need when I need it.  My work space is tidy and I have a system in place for pulling orders, invoicing and shipping.

B- I am mostly organized.  My displays are tidy and sorted by color and I know generally where I can find my back stock items.  My workplace needs improvement, but generally works.

C- On the surface I look organized, but behind the scenes, I need some help.

D- My office or work space is a hot mess and my displays show that I’m a little disorganized.  I struggle to find pieces that my customers order or find orders.  My invoicing and shipping systems are nonexistent or need serious help

Do you have your grade in mind?  Let’s keep going to the next subject.

Sales-

One of the cornerstones of our Paparazzi businesses is Sales.  How are you working sales in your business?  Are you focusing on Live Facebook parties or your VIP group?  Do you mainly focus on home parties and events?  There is no one right way to work your business, you just have to find what works for you and DO it!

If you are doing more in person parties and events – how many per week or per month are you doing?   Are you working as much as you want or does your calendar have spots where you WANT to be working but aren’t?

If you are doing more online sales through Facebook or another social media site – how often do you share new pieces with your customers?  How often do you go live?

Another KEY part of this area is ORDERS.  How often are you ordering?  And how many pieces?  Now I’m not saying that you should be ordering 10,000 PV a month, but if you are only scrimping by with only 50 PV a month, your customers aren’t seeing new items.  When they don’t see new items, its difficult to get them excited about the amazing jewelry you have to offer.

So let’s look at the grading scale

A-Two to Three parties or events per week.  Posting in your VIP group AT LEAST 5 days a week with new inventory and/or going live 2 times a week.  Monthly PV is more than 300.

B- At least 1 party or event a week.  Posts in your VIP group 3-4 days during the week with jewelry they can claim.  Live 1 time a week.  Monthly PV is 200-300.

C- Party or event 2-3 times a month.  Posts in VIP group 2-3 times a week and Live 1-2 times a month.  Monthly PV is 100-200.

D- Parties and events are hit and miss.  Group posts are inconsistent and sparce.  Monthly PV is less than 100.

Team Growth-

Another one of the cornerstones of our businesses is team growth.  Without growing your team and keeping them excited and growing too, you won’t reach the Crown Clubs and ranking up becomes nearly impossible!  So, growing your team is ESSENTIAL to your Paparazzi business.

For more detailed information on Growing your Team, listen out our episode – Grow your Paparazzi Jewelry Team.

For the purposes of your report card though, we are looking at what efforts you are taking to grow your team.  How are you sharing the Paparazzi opportunity with those around you!

Some of the ways you could be sharing is a post every once in a while on your personal timeline or group.  We don’t want to do this too much because we don’t want to bug people, but a post like “I’m so blessed to have such amazing Paparazzi friends all across the country” with a picture of some of your Papa-friends at a meeting or convention is fun, non-pressury and still personal enough to get past the FB jail radars.

Do you have an opportunity night once a month?  You can do this either on FB or in person at your house or a local restaurant or Starbucks.  The important thing is that you are getting together with people who might want to join to answer any questions they might have.

Do you have a sign out at parties and events inviting people to join your team?  What about something on your business cards?  In your online parties and events do you mention that people can sell Paparazzi too?   What about in your Live Shows?

There are a lot of different ways to share about Paparazzi without tackling someone and threatening to give them a wedgie if they don’t join your team.

So let’s see what your grade is for this subject-

A- I hold a monthly Opportunity Meeting for people thinking of joining my team.  I mention the business opportunity on FB in my group and on my Live videos in a non-spammy way, consistently.  I have  one-on-one conversations with people who want to join my team 2-3 times a week or more.

B- I hold an Opportunity Meeting once every other month or so.  I usually remember to mention that people could join my team on Live videos or in my sales group.  I have regular one-on-one conversations with people who want to join my team.

C- I hold occasional Opportunity Meetings and post on FB about my opportunity but it could be considered a little spammy.  I talk to people occasionally who want to join my team.  I have had a few one-on-one meetings with people who want to join my team.

D- I’m pretty spammy when I post about joining my team and/or I forget to share at all.  I might be a little scared to share more information about joining my team or I’m nervous I wouldn’t know what to do with a team if I got one.  I may have talked to a few people about Paparazzi.

Team Support-

Once you have a team, even if it is just 1 or 2 people, it is super important to support and encourage them!  Now, I do want to say that you CAN’T do the work for them.  They are going to have to WANT to grow and work their businesses themselves!

With that being said, I know a LOT of consultants who become “orphans” in their businesses shortly after starting because their upline quits or just won’t respond to their messages, texts or phone calls.  This is TRAGIC!

Let me say, that if this has happened to you, there is SOMEONE in your Upline who IS amazing.  Call Paparazzi and see who is above your sponsor and reach out.  Try to find someone who will support you.  If you don’t find that person, I hope you will find some training and encouragements in these trainings I’ve made available for you.

Ok, back to the subject at hand.  What are you doing to support the team you already have?  Do you text or call them?  Do you check in when they’ve had a party or an event?  Do you offer support and encouragement?  If they have a question, do they know who to turn to?

Support can come in many forms.  A daily post or video on Facebook.  Maybe it’s a structured newsletter or a monthly personal phone call.  Maybe you text everyday.  Or maybe just every week.

The important thing is that you are THERE for your Team.  Sometimes it won’t seem like they are listening or that they are watching, but they are!  I got SUPER discouraged when my team was a little smaller because I would post on FB and I wouldn’t get ANY response.  No comments.  Nothing.  But I have personally talked to several ladies who will say “thanks so much for posting that story or that quote today.  It’s just what I needed”.   So just keep with it!

Ok- grade time –

A- I have a plan in place and I’m working it every day!

B- I have a plan and I work it almost every day.

C- I’m trying to figure out what will work best for me and my team, but I’m trying almost every day.

D- I don’t have a plan but I’m going to work on it and get my grade up!

Consistency-

If you are a regular listener of the Podcast, you will know that I talk about this ALL the time!  It is a critical Cornerstone of our businesses!

Consistent Action = Consistent Results.

And in SO many of our Elite interviews, our TOP leaders share that the #1 habit they have that has lead them to where they are today is Consistency!!

So what are you doing to be consistent.

Answer the following questions and keep track of how many times you aren’t able to answer Yes to help you get your grade.

Are you holding regular parties and events?  What about Facebook Live parties?  How often do you post in your VIP group?  In your team group?  Do you go Live at the same time/day every week so your customers know what to expect?

Do your friends and family even know you sell Paparazzi?  Do you hold a party in your own home to show them the latest styles and trends?

Are you constantly adding people to your sales group?  Are you booking new parties and events every single week?

Are you following up with customers and hostesses to see if they want to buy and/or host again?  Are you consistently checking your back office for new jewelry so that you will have the newest styles for your customers?

Are you finding new people who want to join your team on a regular basis?  Are you adding more people your team every month?

I know, that’s a lot of questions!!  But these are the things that are going to keep your business ROCK solid.  That will keep you growing and breaking records.   Keep you energized and excited about moving forward.

Let’s see your grade for Consistency-

A- I answered YES to all the above questions and work hard every day to grow all areas of my business.

B- I answered Yes to all but 2 of the above questions.

C- I could answer Yes to all but 4 of the above questions

D-I could not answer Yes to as many questions as I wanted but know what I need to work on.

So now that you have your grades in each of our Paparazzi subjects, what is your Paparazzi GPA?  Are you sporting a 4.0 or do you need a little improvement?  I can’t wait to see what your grades look like!

Show Challenge:

Work on raising your GPA!  What action steps are you going to take THIS week in your business?!  Try to raise at least 1 of your grades THIS WEEK!


Show Notes

What does your Paparazzi Jewelry Report card say about your business –  printable show notes


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Facebook LIVE videos training

Live videos are all the rage right now.  Facebook is showing live videos first in the newsfeed and friends are enjoying interacting and seeing your face.

But does the thought of going live make you break into cold sweats?  Let’s talk about some things you can do to prepare, research and plan out your live videos for maximum success.

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Listen now or download this week’s episode to listen later here:

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Facebook Live Paparazzi Party graphic

Training:

 

First – why are you going live?  Make sure that you have a purpose in mind for why you are going live.  Are you doing a facebook sale?  Sharing about your latest vacation?  Talking about a huge achievement your team just reached?  Make sure that you know what you want to share so your video stays on track and meaningful.

Second – be yourself.  Let your personality show through.  Be professional but not TOO professional.  When you let your personality show through, your friends, family and anyone who might be watching you will get more of a feel for WHO you are.  They do business with people they know, like and trust.  By letting your true you shine, you are more relatable.  It makes more of a personal connection and that makes it more likely that they will make a purchase or join your team!

Third – do your homework.  This is going to be the MAIN part of the show today because this is how I have become more comfortable with Live videos and how I continue to find new ideas to use in my videos.

Watch the leaders – live vidoes are taking Facebook, Instagram and Periscope by storm!!  There are definite leaders that are killing it on Live videos.  Take some time and watch the videos they are doing.  Take notes on the things you do like and the things that you don’t like as much.  These are working examples of what to do and do well.

Food Network Star – This might sound like a crazy tip, but I’m only getting started!  I stumbled across the show, Food Network Star.  On this show, contestants compete for the final spot by cooking, doing videos, live videos, using social media and learning out to present themselves on camera.  The point is to find the person who will get their own show on Food network.

As you watch the episodes, you can see the contestants do videos, hear immediate feedback from the judges and learn what will capture and keep the attention of your audience.  Now, there is some drama because it is “reality TV” but the feedback from those judges and learning what makes a likable, relatable TV star is priceless information.

Watch a few episodes, take notes and implement those tips into your live videos.

QVC – Another place you can do some AMAZING research is on QVC or any of the other home shopping networks.  There is a reason why these channels are making money.  Why brands who get featured on these networks see amazing EXPLOSIVE growth.  They have been practicing and honing their selling skills for YEARS.  They know how to get you to spend $375 on a toaster that will also make you orange juice and iron your shirts.   The truth is, it works!

Watch some QVC while you are doing some laundry or bagging orders.  Again, take notes on what works.

One night, while I was doing some laundry, I took my own advice and turned on the home shopping network.  I was interesting to listen to the descriptions and maybe pick up a few tips.  It was pretty interesting but one item in particular grabbed my attention.  It was an ugly, itchy looking horse hair poncho.  It was something I immediately disliked and couldn’t believe that people were playing $350 for it!

I listened to the lady tell about the thread count and they colors available and then the camera switched to a model actually wearing the poncho.  And then the magic happened.  The hostess said, “Tina, didn’t you just have a baby 4 weeks ago?” and the model nodded. “Can you believe how amazing she looks in this poncho?!” the hostess continued.  “It hides all that post-mommy belly and she looks stylish and trendy! “

All of a sudden, in my mind, I said, “I’ve had 7 babies!  I need that in my life!” And this is when the alarm bells started going off.  Only seconds before, I was dead set against this poncho and then I was ready to pull out my credit card and get me an itchy, scratchy, ugly, overpriced poncho.

This instant shift in my mind made me take a step back and evaluate what had just happened.  The hostess had created a NEED in my mind. She had stopped talking about the thread counts or possible colors – she had enticed me with covering the less than flattering parts of my body.  By pulling in those personal details of her model, my mind made a shift too.  It made a connection.

Doing this in your live videos will make a HUGE difference too!  Stop talking about the fact that everything is only $5.  That it is nickel and lead free.  Instead, mention that in passing and then focus on WHY they NEED the item you are showing!  Is it the perfect way to complete an outfit?  Maybe it is a Go-To accessory that looks great with any outfit.  Maybe it’s a pair of earrings that works well with a pair of jeans or a little black dress!

Highlight WHY they need what you are offering.  Make that personal connection and you will make more sales.

This is just ONE of the things I learned watching a few minutes of the Home shopping network.

Can you see how doing a few minutes of research can be super valuable to you in your live videos?

Now I’m not saying that you should become a Paparazzi infomercial, but you SHOULD learn how you can make your videos stand out from the other consultants who are doing live videos.  Set yourself apart from the crowd.

Fourth – Timing.  When you are doing your live videos, don’t forget that we offer a whole lot more than $5 Jewelry.  During your live videos is a great time to sprinkle in information about hosting a party or joining your team.  Now notice, I said SPRINKLE.  That means just a little bit of those things, not a lot!  It also doesn’t have to be anything super elaborate.  Just a quick mention so that it is something that they are thinking about or so if it has been something they are thinking about, your quick mention might prompt them to take action!

Fifth – Look professional – This is something that has been covered in several Paparazzi trainings, but it is worth talking about again.  These videos represent you and your Paparazzi business.  This is not the time to be sporting no bra, your pjs or your messy hair.  Be sure to look nice.  Put on some make up and be extra sure that you are wearing your Paparazzi jewelry!  This is your business and you need to represent it as such.

By looking professional, you are telling others that you are serious about your business.  That you care enough about what you do to dress up and show up.  This goes a lot ways with your customers.

Nearly 85% of all communication is non-verbal and you don’t want to be judged before you even have a chance to talk about the jewelry or show your customers any of the amazing pieces you have available.  So be sure to let your friends, family and customers know that you are serious about what you do by the way you are dressed.

With just a little research and a little trial and error, you will be a pro-live-video-er in no time flat!  Give it a shot.

Show Challenge:

Go live at least 1 time in the next week! Whether it is your first LIVE video or your 100th, go live and implement 1 of the tips you learned today!  For a bonus step, tag @PapaRockStarsPodcast in the comments of your video.


Show Notes

Facebook LIVE videos training printable show notes


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Facebook Groups for your Paparazzi Jewelry business

How to use Facebook Groups for your Paparazzi Jewelry business

If you’ve listened to my other trainings, I suggest using fan pages for your business, but what about a VIP customer group?  I think they are an awesome way to sell to your customers again and again.  Let’s talk about how you can use the power of Facebook groups to ROCK your business!

Listen Now or Download:for your usines

Listen now or download this week’s episode to listen later here:

Call Image:

look! new Paparazzi Jewelry New releases for Paparazzi Jewelry...Where?? Did someone say new Paparazzi Jewelry Meme

Training:

So a Facebook group is a fun, easy way to share with your customers when there are sales, specials, new products and just to increase your sales every month.  It is a fun way to stay connected and one of my favorite ways to do business on Facebook.  Let’s go over some DO’s and DON’Ts when it comes to using groups for your Paparazzi business.

DON’T add people to your group without their permission.  This is one of the BIGGEST mistakes that most people make.  Just because Facebook lets you add whoever you want into a group, doesn’t mean you SHOULD add anyone and everyone into your group.  ASK your friends, family and customers in a private message or even by posting on your wall a time or 2.  When they are given the opportunity to join, they appreciate the fact that you respect them enough to ask to add them into the group.

DON’T ask your friends to mass-add their friends.  I mean, it is nice to see that you have 8000 people in your group, but if only 2 of those people are buying, then it doesn’t do you any good.   It is much better to have a group of even 45 people if 38 of those people are regular, buying customers.  So don’t worry about having a lot of people in your VIP group.  It’s more about QUALITY not QUANTITY.

DO- post regularly in your group.  I recommend at least 6 posts a week.  AT least.  I try to post 2-3 times in my group each day.  This keeps customers interacting, remembering you and thinking about you and your products, which are all good things.

DO post things other than business all the time!  A funny meme or recipe is a neat way to add VALUE to your group and, again, keep your customers engaged.  Plus, is shows that you are a real human and not just a money making machine.  People buy from people they know, like and trust, so posting things that help them get to know you, like you, and trust you will help them come back to YOU again and again.

DON’T post 100 times a day.  Posting too much can be annoying and just bother even your best customers.  I like to keep my posts to 10-12 MAX a day in my VIP group.  Usually about 10 items for sale and then 1-2 non-business or funny posts.

DO post pictures of new items you have ordered that people can buy.  This keeps customers excited and gives them a kind of “dibs” before anyone else can.  This helps them feel special and gives them just 1 more reason to join the VIP group.

DO post old inventory items too.  Have a “blue day” or a “necklace day” where you post items that you have had in stock for a while.  Maybe your customer didn’t see those items yet or maybe they forgot they wanted to buy it.  Posting those images will get those products front and center and help you move those pieces out of your inventory.

DO post about hosting a party or joining your team.  Your customers already love the jewelry and you never know when the time might be right for them to host a party or join you team!

DO ask your friends or family and customers to invite people to join the group fun too!  Remember, we aren’t mass-adding, but rather, having them share your group or invite their friends in a personal message into your group.  This is a great way to make new friends and get new customers too!

DO have an occasional drawing, contest or game.  This keeps people having fun and wanting more!

DO be consistent!  Even if it seems like no one is buying!  One day you might have no sales, but sell over $300 the next day.  Don’t let the slower days get you discouraged.  Consistency is KEY!

DO post about your group sometimes and invite your friends to come join in the fun.  Also share the link to the group with your customers and at parties or events.  New group members increases your chance for repeat sales, so promote it occasionally.

DO name your group something fun.  Awnya’s Paparazzi Group isn’t near as fun as The Fabulous Five dollar Jewelry Babes or Bling Babes with Awnya B.

Facebook groups are a LOT of fun and a great way to interact with your customers.  Your group can be what you want it to be, all business, some business and some fun, or a great place for people to get to know you, make friends and shop for jewelry.  It’s up to you!

Challenge:

If you have a facebook group, post every day this week at least 2 times.  If you don’t, start one!!  You are going to love it!!


Show Notes

Facebook Groups Training printable show notes


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How to Use Facebook for your Paparazzi Business

Facebook is a great place to communicate with your friends, family and customers because it is a place where they are already hanging out.  Let’s talk about how to use Facebook to grow your business.

Listen Now or Download:

Listen now or download this week’s episode to listen later here:

Call Image:

Like my Facebook Fanpage, maybe

Training:

Before we jump into HOW to use Facebook for your business, let’s first cover some basics.

Facebook Terms and Conditions
When you first sign up for Facebook, you agree to only have 1 Facebook account PER PERSON, not per email address.  I know several people who have more than one account, and they are simply in violation of the terms they agree to when creating those accounts.

What’s the harm in that?  Well, if / when Facebook discovers this, their accounts (ALL of them!) will be deleted WITHOUT WARNING.  This means that all customers, parties, pictures, groups, fan pages, friends, messages, etc. are just GONE – for ALL the accounts!

So, if you are using Facebook for your online parties, to keep in contact with your customers and communicate with them – this would be DEVASTATING!

Another place that consultants like to do their business is on a group.  Groups can be a good place to communicate with your best customers (like a VIP group), but is something that can be abused really easily.  Since a friend can add you to a group, all it takes is a few people adding a bunch of friends who don’t really want to be in the group into it.  As those friends start seeing group posts and notifications, they get frustrated and report the group as spammy and BAM! – Facebook penalizes you!  I recommend that if you are going to use a group for your business, you keep it to an exclusive “invite only” type group and that you ask permission before adding people to the group.

How can I use Facebook for my business?

Facebook knows that we want to be able to use its powerful platform for our business, so it has made ways that we can do just that.

1- Groups – and not the kind you are thinking of.  You can actually group your friends, customers, hostesses, etc. into friend groups.  Then when you post, you can select the groups that see that post.  That way, your friends and family can see pictures of your dog or kids, but your customers and hostesses don’t.

2- Fan pages – This is THE place to conduct MOST of your business on Facebook.  This is where you should be creating your online parties, posting about your parties, new jewelry and business opportunity.  This is where you stay in contact with your customers!

Some people want to keep all of this on their personal Facebook timeline, but Facebook wants you to keep business stuff on fan pages.  Occasionally, you can still post business related stuff on your personal timeline too but the majority of anything business related should be on your fan page.

3- Another place you can post about your business is in Facebook groups.  Be sure to do your homework before going to blast a bunch of groups with the same message.  Make sure that you are posting in groups that allow you to post about your business and that you aren’t posting too much.  Another good rule of thumbs it to change your post from group to group rather than copy/pasting in to a bunch of different groups.  Facebook could flag you for spam if you post the same thing into too many groups or if you post too quickly.

Another reason why fanpages are a good idea is because of the insights that they offer.  Facebook tracks the interactions of your page with the people who like and visit it and make that data available to you so that you can continually improve it!  You can tell what posts work best as well as the day/times that your posts are most viewed.  Insights are only available on fanpages.

Fanpages are also public and indexed by search engines like Google and Yahoo, personal profiles (or timelines) or groups are not.  This means that as you are building your business on Facebook, you are also building it up in search engines as well which is just another great way people can find you and your Paparazzi Accessories business!

Resources:

MyBusinessPresence.com – Facebook for Business E-book

Call Challenge:

If you already have a fanpage for your business, post something everyday this week on your page.  Things like new products that are available, a different way to wear something (like the scarf necklace), a Style Snapshot, joke or even an inspiring quote.  (Visit the Paparazzi Accessories Images and Graphics section for more ideas and things you can post!)

If you don’t have a fanpage, start one today!


Show Notes

How to Use Facebook for your Paparazzi Business


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