Marketing your Paparazzi Jewelry Business

So you have this amazing Paparazzi business, now what?  How and where can you market your new business?  Let’s talk about that in today’s episode!

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Marketing your Paparazzi business can be fun and exciting.  There are a lot of different ways that you can promote your business and put yourself out there for people to find, and the more you are out there, the more likely that people will find you!

First, let’s talk about the rules in Policy and Procedures so that you don’t get into hot water.

1- If you use the Paparazzi logo, it MUST have the words “independent consultant” underneath.  Do not use the crown by itself either.

2- If you want to use Paparazzi in your business name, be sure to say “Paparazzi by Susan” or “Julie’s Paparazzi Accessories business”.  This differentiates you from Paparazzi corporate and is a must for your business name.

3- You can promote your business on yard-sale type sites, but selling of individual pieces or sets is a no no.  Be sure to read the policies of the group or website before promoting yourself and follow their rules too.

4- Be sure to read through the Paparazzi Policies and Procedures just to make sure you are following the rules

Ok, now that we have all that out of the way, let’s chat about how you can market your Paparazzi Jewelry business!

On Facebook – share pieces that you just ordered, play games and do things like “Wear It Wednesday”.  Be careful to not be overly spammy, but rather to just share things you are excited about.

In groups and on pages – I have several training about how to market your business on both of these places, so be sure to check those out.

Around your town – visit places, talk to people and ask people who they know.  Let’s break this down because there is a LOT of info in that sentence.

Visit places – there are 2 ways this can work for your business.  First, be out and about.  Go to the bank, go to the grocery store, visit the post office – and WEAR the JEWELRY!  This is one of the BEST ways to advertise your business is to SHOW people how awesome the pieces are by wearing them!

Second- go talk to local businesses that may compliment our business.  Places like nail salons, beauty shops and similar places are all prime spots to see if they would show and sell your jewelry to their customers.  Its a great deal for them and you and a fun way to find new customers!

Talk to people – you can talk to people while you are visiting people, while you are standing in line at the bank or grocery store or even just call someone on the phone who you’ve been thinking about.  Any of these are a great way to just make a connection with people.

Ask people who they know.  Maybe you have a cousin who knows someone who owns a salon, or maybe a friend of a friend is looking for a way to make money in her spare time!  You never know!  Ask your friends to share you posts or LIVE videos so that you can meet new people and be “introduced” to new customers!

Participate in raffle drawings or silent auctions – make up a basket with a  Fashion Fix set or a few blockbuster pieces of jewelry and be sure to include a few business cards.  This is a great way to get involved in the community and help others at the same time.  Be sure you include a few extra cards the organizer can put on the table near your donation in case others want to get some jewelry too!

Network- go networking events in you area.  Toastmasters, Chamber of Commerce events and Play groups are a fun way to meet new people and let them know about what you do!

Events – Talk to other vendors at shows or events.  This is a great way to build a community! Some of my best customers and friends are people I met at events!  A few have even joined my team!

Online – social media sites like Twitter, Pinterest, Periscope and Instagram are all great places to find new customers and market your business online.  Be sure to find a happy balance between sharing and selling so that you don’t turn people off the first time they find ya.

For more ideas and places that you can market your business, join the list below to get notified of new episodes of the podcast and get 100+ Places to Market Your Paparazzi Jewelry Business delivered to your email.

Show Challenge:

Find 3 places to market your business and make up a plan for the next 7 days as to how you will do it!!


Show Notes

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Katherine McCaskey – Paparazzi Jewelry Elite Leader Interview

Katherine McCaskey is an amazing mom, team leaders and jewelry seller.  Let’s take a few minutes to learn her biggest advise and tips.

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Katherine McCaskey - Paparazzi jewelry Elite LeaderKatherine McCaskey - Paparazzi jewelry Elite Leader - pic 2

Today, I am super excited to welcome Katherine McCaskey.  Let me tell you a little bit about Katherine before we jump into all these juicy details.  She is from Minnesota, up there in the cold.  She started Paparazzi back in November 2011, so coming up on 6 years.  She and her team just hit A-Lister in March which is Amazing!

She started Paparazzi Part time and now they do it full time.  And she’s the mother of 4 beautiful children.  Katherine has hit Crown Club 25 and is officially Life of the Party-Silver but unofficially this month, they hit Life of the Party- Gold.

Katherine, did I leave anything out.

Katherine: No, I think you got it all.  I’m so excited.

Awnya:  Thanks for joining us!  Let’s jump into the first question!

How did you get started with Paparazzi?

Katherine:  I was actually at an event for another company and next to my table of the products I was selling was a bunch of jewelry.  And I didn’t want to look cuz I get sucked into all sorts of Direct Sales stuff.

At the event, tons of people were leaving with these bags and I’m like, “I’ve got to check this out.”  So then a long story short, I talked with my sponsor.  And it took her a few weeks of getting a hold of me and she kinda talked me into it cuz I had just started something else.  The more I thought about it and the price point and everything I was like, “I’m just gonna go for it.  $5 accessories?!  How can you go wrong?!”

People were just eating it up.  Here I was at my stand with my product and there was not much movement going on, so I basically just started by going to an event and my sponsor just stayed on me and bless her heart for staying on me otherwise I don’t know where I would be right now.

Awnya:  I love that.  The follow up is SOOOO so important.  Just keep checking in with people and just make sure that you’re helping them out with any questions.  And its’ amazing the things that come from that.

What is your why?  Why do you do Paparazzi?

Katherine:  I love this questions because my why, and I feel like so many other people’s why’s, changes. As you grow, it changes.  But my why going into this was to make money. I’d say that 99% of people who join Paparazzi want some side cash. Then there’s that small percentage that just want to have fun and meet people.  But as we’ve grown and as we’ve built relationships with our team, their why has become my why.

They want to grow and they want to make money, so my why is – I’m in it to help my team grow and succeed because I know the potential and I see what can happen and the success.  So now, my why is my team.  I get up in the morning, I do it for them.  I cheer them on.  Every single day.

That is my current why, right now.  I love it.  I do Paparazzi because I love it.  And how could you go wrong.  This stuff is awesome!

Awnya:  I love that you kind of encompassed all of that.  How it was when you started and what it is now.  And I’m sure some of it still is the money because, like you said, you guys do this full time now. But, it has changed to include you team which is amazing.  Let’s kind of take a little bit of a shift.  We’re going to switch to your worst Paparazzi moment.

Now if you are a new listener, let me just explain this questions for just a second.  Because we aren’t bashing, we aren’t being negative. But a lot of people, we see these Elite consultants and how amazing they are and their rock star teams and it’s really easy to think that they’ve never had a bad day.  They’ve never had a bad show.

So this questions is designed to show you guys, to show everybody, that the Elite consultants have had bad days.  They’ve had the worst moments.  Some of their moments are even worse than what we’ve had and yet they’ve pushed through.

So Katherine, what is your worst Paparazzi moment?

Katherine:  You know, I love how you explained it because in the 6 years, we’ve had a lot of worst moments.  We’ve had really bad parties.  I mean, parties – you have your good parties and your bad parties and not every party is going to be good.

But you know, the first couple of years until you really figure out what to do to make those parties great, we had a lot of slow parties.  And we were like, “Is this really worth it?  We can’t get people to join our parties.”  But then I just realized the more consistent I was, the better they get.  The better our show does.  So no matter if you are a star consultant or if you are at the top of the company, you are going to have bad parties, but you’re also going to have so many good ones.

And also events.  Oh my gosh.  For those of you that don’t know, we have a trailer – like a bling trailer – and we do a lot of outdoor events in the summer.  And also when we do our booths, we have a tent and so we have out pegboards also displayed.  We have come across 40 mph winds, we’ve had rain.  We’ve had boards knock over on people multiple times.

You can’t fight Mother Nature.  We’ve had our fair share of bad events – weather wise – but you’ve just got to keep going and use that momentum to find that next good one.   And if you can keep that positive attitude and you just keep on going for the nos and going for the “no” sales, you are actually going to get more sales that way and more contacts and build your networking circle.

Awnya:  One of the things I love that you said there is, “Use those bad moments as momentum to get to the next good ones.” That is like a gem right there!

Another thing I wanted to ask you a follow up question about is, you said that the “bad parties” helped you learn how to make your parties great.  So do you have a couple tips on how to make your parties great?

Katherine:  I look back and I tell my team to do this too.   I kinda go over the party and see, “Okay, what did I do leading up to the party?  How much did I post?  How much did I prep my guests?   Did I do a traditional FB event where I’m posting pictures?  Did you excite people leading days up?”

Wording is huge!  Think about – what would get you excited to attend a party?  Just kind of reviewing what you’ve done and thinking, “What can I do to make it better?  What can I do to make it better?”

Look at people around you?  What are they doing?

It’s all about trial and error and adding things.  You know, 6 year into this, we are still changing the way we do parties to this day to make them better and building more.  So it’s all changing and like I said, trying new things and overlooking what you’re doing.

Awnya:  That’s perfect.  A word that I love is iteration.  To me, it means that you’re taking whatever is working now but you’ve got to keep changing that and keep adapting no matter what.  And I love that you said that because, I mean, you’re Elite. And to see that there’s not just 1 way to do it.  There’s a hundred different ways.

It’s just whatever works best for you and your customers and you just have to keep trying to figure that out all the time and keep trying to do better.  I love that.

Katherine:  I will say, my sponsor quit a couple of months after we started and I really didn’t have another upline.  And I’m not one to really ask for help.  I figured everything out on my own.  If you really want it, you’re going to do your research and figure out how to get it done.

Because I’ve done it and other people have done it and there are ways to make things better so you just have to really want to do it and if you do it, you’re going to see amazing things happen.

Awnya: Value bomb.  Like, Mic drop.  We could end right there and I would have learned so much already from you.  Let’s go to the next question though.

What is a habit you have that contributes to your success?

Katherine:  I love this question because in this business, the key, if there is a secret you guys, the secret would be consistency in everything you do.  Facebook posting.  If you have a team group- you’re posting in there every day.  If you’re signing up new team members, you’re being consistent about following up with them.   I feel like habit and consistency are kinda the same thing.

But for me not being a consistent person going into this, it was a little bit of a struggle and I can tell with my numbers when I’m not consistent.   But I think the biggest habit I have that contributed to my success and will contribute yours as you grow a team, if you choose to, is building those relationships.  Get your team groups going as soon as you get your first team member.  Post daily motivational quotes.  Post a challenge.

When you are going 3, 4, 5 days without posting you’re gonna loose that relationship and a lot of people need that drive from you.  So I do feel like my habit of posting with my team has definitely helped keep things growing because you build a relationship that way.

And the same with your customers.  So a lot of you guys probably have your VIP group on Facebook that you post your jewelry in when you order it.  And if you don’t, you totally need to get one because Facebook is a gold mine.  If you’re posting, let’s say you post one day 3 accessories and then you go 5 days without it.  Those people in your group are going to forget that they are even in a jewelry group.  So just be consistent in everything you do, even though sometimes it feels like forever and you aren’t seeing the results.

Those girls that I work with that are consistent and I stay on top of them are seeing BIG things happen so consistency is the key to success – if there was a secret.

Awnya: I love that you say that, because 95% of the Elite interviews we have done, that is the exact same answer, so you guys.  Take note!  Consistency is the key!  It truly is!  If most of the Elite are saying it- it must be true right!

So what is some advice you would give to a brand new consultant just getting started in their Paparazzi business?

Katherine: I love this one because it happens all the time.  Every single day.  There is always someone out there who just doesn’t know where to go.  You ask for help.  I know, I have my team page.  People know they can come to me but not everybody does.  You need to make sure that you are reaching out to your sponsor and if your sponsor is not active, your next upline or leader.

If you don’t know who they are, you need to call corporate and figure that out because there is someone who will, you know, help you.  And if you are that uncomfortable with getting the help, then you need to challenge yourself.  Say, “Okay, you know what, I’m going LIVE once this week.” or “I’m going to go hand out 20 business cards.”  Challenge yourself.

Sometimes you feel like you are just out of your comfort zone and it gets uncomfortable when you think about these things but that truly what’s going to make it work.  So, when you are feeling stuck, that’s your sign to reach out for new ideas.

Awnya:  The thing that I loved right there that you just said was that you need to get outside of your comfort zone!  Because when you are in your comfort zone, nothing is going to change and that fear that you feel when you are getting outside of your comfort zone it is saying that something is new.  But it is also a sign that things are changing.

And if things don’t change then you are going to stay in the same place.  If things are changing, then they can get better.  So it’s a good thing to be outside of your comfort zone and to be challenging yourself and to be moving forward.  Even though its new territory and it’s kinda scary, it’s a good thing.

Now, if you could suggest 1 thing to a consultant who is feeling totally stuck in their business, what would tell them to do?

Reach out for help.  Find your upline.  Figure out – write down and logging what you want to see out of this.  When you kind of have a number goal and figure out what you want to make, it kind of gives you a better idea of how to go forward.  And what you need to do.  Do you want to make $500 profit? How much jewelry do you need to sell?  Having that visual is a really good motivator, I think.

But also reaching out.  There’s always someone up the line or in your team groups that will help challenge you or get that momentum built back up.

Awnya:  And a lot times those people aren’t going to come looking for you.  If you need help, sometimes the signs aren’t there.  Whether it’s finding someone on YouTube that you can emulate or learn something from one of the Paparazzi leaders or, like you said, finding your upline or your across line or somebody to help inspire you and get you motivated, right?

Katherine:  Yes, they are out there.

What is a quote that inspires you?

Katherine:  So this one has stuck with me since I started team building.

Katherine McCaskey fav quoteAnd what I love about this is, I know with my team, I watch my team build team members and customers.  And, you know, team members go in to it really wanting to make it work and then they don’t want to do anything.  They ask for help and you tell them everything you can do for them.  You send them ideas and they don’t do anything with it.

You can’t force someone to order.  You can’t force a team member to party.  You can’t force somebody to sign up.  But as long as you are being a good sponsor and you are giving them all the resources, you’re doing your job.  It’s up to them to take it and run.  And not everybody does.

Some people start this and you’ll never hear from them again.  Sometimes I feel like they just feel bad and just don’t want to tell you that.  It’s not for everybody but as long as you’re there, that’s all that matters.  Just remember, don’t waste your time trying to force people work it because if they really want to, they will.   Especially if you have all the information and you know that they have all the knowledge they need to have going forward.

Awnya: What I love right there that you said, is that you gave them resources, you gave them things to inspire them.  But it’s not like you’re showing up at their doorstep saying, “Let’s go do a party.” “Let’s go do an event.” They still have to want it.  They still have to do it themselves.

What is a book you’d say is a must read and why?

Katherine:  I will admit, I am not a huge reader.  However, I have started more, especially getting into the Elite because we do get a lot of books.  I like magazines, like the gossip magazines and I don’t even read that much.  But I will say, the books I have read – and there are so many leadership books out there.  You can just google it.  And I highly recommend it because you will learn a lot more.  You think you know it all and you really don’t.

But the one that I really like is The 5 Love Languages.

Your customers, your team, your friends and your family, we all have different ways of living life and how we do things and how we love and how we like to be rewarded.  In The 5 love Languages, it kinda teaches you about each language and you can really start to put it with your team and your customers.

So, for example, not every one of your team members wants a phone call.  Some people like to be rewarded with a gift.  Some people just like to be acknowledged with a shout out.  So it really helps you kind of figure out the different people you are working with and how to cope with them and work with them.  So I definitely recommend the 5 love Languages, it’s really awesome.

Awnya:  So with your team do you have like a survey that you have them take or do you just get to know them and then figure out which love language they have or how do you apply that in your business?

Katherine:  I kinda just figure it out.  There is a questionnaire a long time ago that we got from corporate, but with our team size, it would be really hard to put it out there and then keep track of every single person.  However I have some from my personally sponsored.

The more you build your relationships and get to know them and you know your love languages, you just kind of figure them out.  Who they are, what they like and, yeah.

Awnya:  It’s more about that building relationships and just knowing who you are working with.  I love that.

Katherine:  Yes!  That is key!

Awnya:  It totally is.  Last question.  So here on the PapaRockStars Podcast, we like to do a weekly call challenge.

So what is 1 thing you would challenge the listeners to do in the next 7 days to take action in their Paparazzi businesses?

Katherine: I’m going to challenge you to do this in 48 hours, but you can do it in 7 days, but I extra challenge you guys to do it in 48 hours.

A couple of years ago when I was feeling stuck, I had someone from corporate challenge me.  She was like, “I want you to do a Facebook party.  I want you to give it your all.  I want you to make people excited.  I want you to do everything you can think to make this your best Facebook party ever.”  This was just a regular Facebook party.  She wanted me to have it done in 48 hours.

I had so much other stuff.  We had 4 kids.  I was like, “Oh my gosh.  What am I going to do?”  I could not-  I had to get it done.  I wasn’t going to not do it and come up with all these excuses.  I did it.  I sacrificed sleep- which is one thing you will do if you really want to grow a team fast or grow your business fast.

Let me tell you, it was my BEST party – times 4 – that I have ever done in my life because I gave it my all.  I sacrificed my time.  You know, we have time.  It’s just all how we fit it in.  There’s plenty of time to do all this stuff.  So I think back to how I did that in 48 hours, I’m challenging you guys.

You probably have heard from corporate and from your upline that Facebook LIVE is changing the way that Paparazzi is in the business.  It is exploding like never before.  It is multiplying sales.  So, it took me 3 months to start doing them. And it took me probably a good 10 times before I actually could go into it and not have to go *deep breath* cuz I was so nervous.

But I promise you, you will get over being nervous once you start doing them, they are actually a lot of fun.  And you make a lot of contacts and you make a lot more money than any other Facebook party out there.  So I challenge you to do a live party within the next 48 hours, if Awnya’s okay with that – changing those rules.  Putting the pressure on.

And if it really makes you uncomfortable doing it and you haven’t done one before.  Just get on your phone on your camera and just, you know, do a video camcorder.  Just to kinda get your feet in or whatever.  But just do it.  Don’t care about what other people think.  You know.  So, even if it’s just 10-15 pieces.  Just getting your foot in the door.  But I promise you, if you stay consistent and do them 2-3 times a week, you are going to build your network.

They key is to have your friends and family share.  Give out a free accessory if someone shares your video.  A lot of people be like, “I can’t afford to give out a free accessory.” but that one accessory can lead to so many customers.

I guess that’s my challenge.  That’s what I recommend doing.  Get on a schedule.  Like my husband said, if you get on a schedule, like when people get home, they turn on the 6 o’clock news.  So if you get on a schedule, your customers are going to get on that schedule too.  And they’re going to know, “Kat’s on at 6 pm tonight, I’m going to get myself some new bling.”  So get in a habit and use consistency and you could totally blow it up.

Yes, Facebook live is huge, but I also feel like it’s still really ground level.  Like yes, people are doing it, but there are billions of people to still be touched.  So if you get in on this now, while it’s starting, you are going to build a team like no tomorrow.  And customers.  And sales.

Awnya:  That’s amazing.  And you know, the Rock Stars who listen to this Podcast, they are always up for a challenge.  So I believe that they will totally rock the 48 hours that you gave them and there is going to be all kinds of LIVEs popping up because they are always up for a challenge.

Thank you for joining us on the podcast today.  I have pages of notes and I am so excited to implement what I have learned today.


Show Notes

Katherine McCaskey – Paparazzi Jewelry Elite Leader Interview – printable show notes


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Grow Your Paparazzi Jewelry Team

So you are wanting to grow your team?!  That’s AWESOME!!  Let’s chat about why you should and how you can get started growing your team!

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Join Paparazzi Jewelry Today!

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Training:

Building a team with Paparazzi is a great way to help other people as well as expanding your business.

Why should I want to build a team?

When you have a team, you can reach greater ranks in Paparazzi, get achievements like the Crown Clubs and you get a downline bonus check every month that will only add to the money you are already getting with your personal sales.

As you are growing leaders in your business, you get to connect with other women who are fun, excited and motivated in their business.  It is really fun to make new friends and get to know people because of Paparazzi.

This is something I talk about a lot because I wasn’t a super popular kid and that is something I didn’t expect when I joined Paparazzi.  I don’t think I would have believed it if someone HAD told me!  Paparazzi has given me friends, great relationships, an increase in our family funds and a way to take amazing vacations with my husband!

While the reasons your friends and customers will want to join can be as various as they are, a lot of times they will also discover that Paparazzi is more than just $5 jewelry.

Another great reason to build your team is because you have the opportunity to help other women too.  You can be the person that helps them get out of debt or helps them find a way to put food on the table.  Or maybe they are able to work less and be with their kids more. Whatever the reason, you can be the person that helps them change their lives!

You are probably thinking, “I don’t know the first thing about being a leader or training someone.”  Not a problem!  This episode will get you started on the right foot!

So now that we’ve covered WHY you SHOULD want to grow your team, let’s cover the HOW.

Whether you’ve been with Paparazzi for several years or are just getting started, sharing the business doesn’t have to be complicated.  Usually I just say something like, “Girl, you just love this jewelry SO much, have you ever thought of just joining?!  Your passion would be contagious and I’m sure your friends would love looking as amazing as you do!”

See, that simple!  I think a lot of times, we over-complicate the process and make it a lot more difficult than it has to be!

Here are a few tricks that I’ve learned that help me out…

Ask questions

Start out by asking them what questions THEY have about Paparazzi.  This may be the only thing that you need to do.  Most people only have a concern or two before they are ready to jump in!  Talk about those and get them started!

There are some people who like numbers, facts and data to look over.  Share with them the Compensation Plan.  Be sure to add your consultant information to the top so that they know who to contact when they are ready to join your team.

Don’t over complicate this!  It really is as easy as talking.  If you get asked a question you don’t know or get stumped, tell them that you don’t know, BUT you can find out and let them know.  You don’t have to have all the answers before you get going! Your potential team member will love that you will look into their question and get back with them!   This shows them that you care and that you WILL find them the answers they need.

Be interested in them!

Learn about their personal life.  Do they have kids?  Family?  Are they married?  Are they new to the area?  Do they stay at home?  Do they work outside the home?  Do they like jewelry?  What is it about Paparazzi that they like most?  How could Paparazzi make the biggest difference in their lives?

These are all great questions that will help you get you get to know that person better.  Be sure to keep things conversational and not like an interview.  You want them to get a feel for who you are at the same time AND not sound scripted.

Listen before you talk

When I get excited or nervous….and sometimes just because I’m awake, I like to talk.   and talk and talk and talk. When you are chatting with someone about joining Paparazzi, the BIGGEST “secret” I can tell you is to LISTEN!  Ask questions, like we talked about a minute ago but you really want to focus on listening more and talking LESS.  When they ask you a questions, answer it and then ask them another question.

This leads me right into my next point…

Speak to what speaks to them

People join Paparazzi for all kinds of reasons.  Sometimes its because they need girl time.  Other times its just for the money.  And still others just want to travel the world with a group of amazing people and see Paparazzi as a way to do just that.  When you are talking about the benefits of joining Paparazzi, you need to focus most on the aspect that is most appealing to them.

If you have someone who wants to be fashionable at all times but is on a tight budget and you talk to her about traveling the whole time, she might walk away confused and unsure if Paparazzi is the right fit for her.  If, on the other hand, you talk about how the styles change all the time and how Paparazzi has the latest colors, fashions and trends, you are speaking right to her heart and she is more likely to jump right in!

My favorite question to figure out what their heart wants is:

“What is it about the Paparazzi business that is most exciting to you?”

This leaves it wide open to see what is in their hearts and what will motivate them more to join.

Walk the Walk

When you are wanting to build a team, the BEST way to attract people to you is to be an amazing example of a Paparazzi consultant.  Wear your jewelry, take it with you while you are out and about.  When you sell a little or a lot, TELL people about it.  You don’t have to brag, but simply sharing those little things will start to get your friends and family thinking that they want to have that kind of success too!  Or maybe they will share what you are doing with the people they know and you will get referrals.  It all starts from those little seeds you sew every day, so be sure you are planting seeds that you want to harvest!

Be consistent with the parties, events, and posting you do.  Work your business consistently over time will be what gets you the results.  I know it can be discouraging when you have been posting and posting and no one seems to be buying, but just keep it up!  Have a party.  Get some new blood in your sales group.  Shake things up a little bit.  But keep with it.  When you push through those difficult times, that’s when you will find the tremendous, amazing, Elite kind of growth that we all want to achieve.

Resources:

Paparazzi jewelry compensation plan

Paparazzi jewelry compensation plan

Show Challenge:

Do you know someone who might want to join your team?  Talk to them and see if they have any questions about Paparazzi.  You never know, that might be your first team member!


Show Notes

Grow Your Paparazzi Jewelry Team – printable show notes


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Checking out your customers – The key to more parties and recruits

When you are checking out a customer at a party or an event, the time when you are bagging their order is a KEY time to get a few minutes with just you and them.  Here’s how to leverage that time!

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Listen now or download this week’s episode to listen later here:

Show Image:

Paparazzi checkout image

Training:

So you are doing a party or an event and the people are shopping.  Yay!  Business is GREAT!!  When they are ready to check out, do you just bag their orders and send them on their way? Or do you use that one on one time to build your relationship with them and ask them questions?

Let’s talk for just a minute about how you can leverage that time to make a difference in your business.

1- when the customer tells you they are ready to checkout, take their jewelry and then hand them a drawing slip.  Then say something like, “Awesome!  Will you please fill this out while I bag up your order?”

I have never gotten a complaint, but I DO get their information so that I can follow up with them in the future.  This is a great way to start a customer newsletter, find potential consultants and new party hostesses.  For more details about that, listen in to our show called Drawing Slips – What are they and why you should use them  (linked in the show notes or on the website).

While you are bagging up their jewelry, you can ask them what their favorite piece of jewelry is of the night.  You can ask them if they had fun.  Ask if they have any other fun plans for their night or weekend.  This builds that trust and relationship.  This makes it more likely that they will choose to come back and shop again and again from YOU!

Since you’ve already got her talking, ask if she has would like to host a party!  It can be as simple as:

“Hey Linda, have you thought about having a few friends over like Suzie did tonight?  You could get some free jewelry and Suzie gets a reward at your party too!  What do you think?”

See!  It’s low pressure and highlights the fun time she had that night as well as the fact that she will get free jewelry and that her friend will get a reward too!

Next, regardless of what she said for the first question, ask her if she’s considered joining your team.  It could sound something like,

“You know, I can see that you LOVE our jewelry.  Have you ever thought of just selling it??  You would probably save a fortune on just your personal purchases alone.”

Again, super low pressure.  I love both of these ways to ask because it is easy for me to slide into conversation.  I don’t feel pushy or sneaky and since this is usually a minute I have alone with the guest, its the perfect time.

Do you know why MOST people don’t join your team or host a party?  98% of people polled in a research study by Mary Christensen (a direct selling speaker, trainer and coach) showed that 98% of people who don’t host a party or join your team WERE NEVER ASKED!

This statistic blows me away every time I hear it.  98%!  Can you image how different your business would be if you made it a habit of asking EVERY SINGLE customer checking out if they would host a party or join your team?  Crazy!

Online Parties-

Now, if you are doing a lot of online parties, you are probably trying to figure out how you can make this work in your business.  I have been testing out a new method over the last few months, and I’m loving the results.

When your customers are ready to check out, you can do 1 or 2 things.

1- have them personal message you to open up the Facebook lines of communication.  Then, send the pictures of what they are buying and ask for their email address for the invoice.  Then finally, ask if they would want to host and / or join.  This way is a little bit more back and forth and if they don’t send the first message, FB will filter your message so they may never get it.

2- Google checkout form- post the link in your sales group or event for your google checkout form.  You can set up this form however you would like (there are even some pre-made forms you can use.  I liked the one called “Contact Form” since it had most of the info I would need already in the template).  I have them fill out their email address, mailing address, phone number, and then I have a question that asks if they would like more info on earning free jewelry by hosting a party or if they would like more info about joining the team.

They can check one, both or none of the boxes if they choose.

Neither of these methods are as good as having that face to face interaction with your customers, but it is a close second and makes it so at least the info is being presented to them in some fashion.

Resources:

Drawing Slips – What are they and why you should use them

Show Challenge:

This week, decide how you are going to work your checkouts.  Practice your in-person check out questions and create a plan of attack for your online parties and events.  Now do it!


Show Notes

Checking out your customers printable show notes


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Bridget Rupert – Paparazzi Jewelry Elite Leader Interview

Bridget is a Paparazzi Superstar who has risen through the ranks to be an Elite Leader!!  She is a passionate and spunky person and one of the sweetest people you will ever meet!  Get those notepads ready!  Today the spotlight is on Bridget Rupert!

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Listen now or download this week’s episode to listen later here:

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Bridget Rupert - Paparazzi Jewelry Elite Leader quote

Training:

Bridget Rupert - Paparazzi Jewelry Elite Leader Picture 2 Bridget Rupert - Paparazzi Jewelry Elite Leader Picture

Bridget just celebrated her fifth year with Paparazzi.  She is life of the party Bronze and she has reached Executive Producer.  She is one of our newest Elite Leaders.  Bridget is also Crown Club 10.  She has 3 beautiful kids and she is from the cold, cold Minnesota.  Bridget, did I leave anything out?

Bridget:  I love how you said, “the cold, cold Minnesota” cuz that is so true!

Awnya: Well, let’s jump into the interview questions!

What got you started with Paparazzi?

Bridget:  Oh my Goodness.  Well, honestly, this was never the intention.  Like, Home business.  Nothing like that was ever the intention that  I wanted to do.  I had just had my second child and at nights,  like all night cuz I’m breastfeeding and I like, couldn’t get any sleep.  It was really just not good.

And Facebook was like my go to like my go to.  Just cuz there’s like so much stuff on there and I would just like so bored. And the garage sale sites in our town started to like started to boom.   And I didn’t have a job and my husband was off working away – like really far away.

And I was just so bored and I just remember seeing this little advertisement on one of the yard sale sites. And I was like,  “What?! No way!  Like five bucks?!”

And I like really missed my first daughter’s childhood because I had her when I was very, very young and I started college right away. And I actually did like four years of college plus a certificate and also I went to the Minnesota police academy, like all at the same time. And I did it all in two years.  And so I missed a ton of her childhood and so when I got pregnant with the second one, I was like,  “This can’t happen again. Like, I can’t miss their childhood. Like, I want to stay home.”

 Charles was making really good money but not like great money, but we were definitely like penny pinchers for sure.  I saw the advertisement, and at first I was like, “oh, I don’t know.” Chasity Peterson is my sponsor and she had already sent, she has sent like all this info for me.  And was like, “Oh, it’s so awesome!” and was like,  “It’s only 5 bucks.”

And I had all these questions and I spent all night, like literally all night, talking to this woman on Facebook. And by morning I was like, “This is what I want to do.  Like, I’m gonna do this because literally I loved the fact that we could stay at home.   We didn’t have any like quotas or anything like that and it was affordable.

In the town that I live in, it’s a smaller town.  It’s definitely a place where everybody’s looking for like a good bargain.  Everybody is looking for like a good sale price.   So I knew that it was going to be really popular here. And I haven’t heard of it, so that means nobody else probably heard of it.  I was like all over Facebook all the time.  So it was just one of those things when I’m like, Alright! I’m definitely going to do this.”

The only thing that really kind of killed it at first was that it was a $300 kit when I started.  They  didn’t have the $99 kit.  That was a lot of money.  Like, a ton of money to get and Charles did leave me with like a big chunk of change because he was going to be gone for like six-weeks.  But, I didn’t want to use any of that money.

So going back to the garage sale sites.  I went through my house and sold so much stuff.  And it was just ridiculous.  Like who the crap needs three crockpots?!  If you have three crockpots, like, there is something wrong.  I’m sure that half the women right now are like,”I have three crockpots.”  You don’t need three crockpots!

And I didn’t even know I had three crockpots.  There was just so many things in my house that I was like, “I can do without this right now.  Like I don’t need it and I know that someone else will buy it.  And so I just like went totally mad wild.  And it took me a week.  That’s it.  It  took me a week to come up with all the money for the starter kit.

And that was basically it.  I joined five days later.

Awnya: What an amazing story!  And I love how you said that you had to sell like your extra crockpots to get your starter kit.  Cuz a lot of us have things kicking around that we don’t need and we could just sell that extra blender…

Bridget:  Like, do you really need a quesadilla maker??  Probably not.  And I sold mine.

Awnya: Right?  And now you could buy 15 of those if you really wanted them.

Bridget: Exactly!  It’s perfect.

What is your Paparazzi why? Why do you do Paparazzi?

Bridget: I started doing paparazzi because of the money.  When I started…like, I liked jewelry.  I’ve always liked jewelry but I never was like, “I’m gonna wear a ton of jewelry” or “I’m gonna have jewelry that matches everything.”

I probably had a couple pair of earrings, like a really nice, nice necklace and that was like it. And like a ring.  You know, and it wasn’t that I didn’t like to wear jewelry, it’s just that it wasn’t a necessity me.

So when I started, it definitely was like about the money.  And it was just so nice to pamper myself.  It was so nice.  It was so incredibly nice.  I just did not want to live paycheck to paycheck anymore.  I knew how to make like $50 last on a family of four like for two weeks. And honestly, the majority of it was like beans, rice and Ramen noodles.

It wasn’t that great, you know?!  I just, I didn’t want to live like that anymore.

Awnya: Pinching pennies is so, so hard.   Like we’ve been there so many times and actually when – I think I’ve shared this before on a different call, but when I purchased my starter kit my husband had been unemployed for five months.   Like we were living the definition of pinching pennies.

And that is one of the things that drove me personally to Paparazzi because I was determined to never be in that situation again.

Bridget: Exactly.

Like, yeah, I was determined to make that solid foundation for our family so we wouldn’t have to live like that and scraping from paycheck to paycheck.  So I love that you said that as well.

Now, have you found that your why has change from when you started five years ago to being an Executive Producer and having a huge team now?

Bridget: Oh, my gosh, yes!  It definitely has changed like so much.  And I feel like it’s always going to change because you hit another level and so then you kind of persevere for more.  So obviously  when I first started it was the money. Like, I just wanted to be able to help us out.  Charles was working so much.  I never got to see him, ever.  The kids never got to see him. And, so then it changed.

Like at that point, once I started making money, and I made so much money the first month.  Like, it was crazy.  I had my lunch party like the day that I got my kit.  Like as soon as my kit was there.  And I didn’t have displays.  Like, I didn’t have money to buy displays.  Are you serious?!

I didn’t have any of that!  We had this like black sheet.  It was a bedsheet, you guys.   I washed it.  Don’t worry.  I washed this black bedsheet that I had.  I have no idea why I had a black bedsheet. Don’t ask.

 And I like put boxes underneath, like different sized boxes underneath it tp make like different levels of things – like layers and stuff.   I just like draped the jewelry on the table.  And that was it.  That was legit, my entire display.  I didn’t have anything else and I wasn’t willing to spend any more money because I had like just spent $300.

I went to all my neighbors – I lived in a townhome complex and I didn’t know like half of them to be honest.  And I would just like knock on the door and it was embarrassing.  Like at that point when you don’t have that much money and you are like on medical assistance, food assistance, and you’re trying to get by, you don’t have shame.  There’s no room for shame.

Right?! Like you just need to go out, put your pride aside.  Like this is what I’m doing.  There’s nothing wrong with it, like, come over.  Like, we can have some drinks and you can look through all the stuff.

And that’s exactly what I did.  I went to all the people in these townhomes.  and it was crazy,  because these people showed up and I didn’t know them, which is really weird to be honest that they just like came into my home and I’m like, “Oh, hey!  Come and check this out.”

So it’s kind of cool because it really opened up to people that I would have never probably gotten to know and they came into my home.  And I sold 97 items out of my kit.  So our kits had a hundred items.  It was a $300 kit and it had 100 items.

And I sold 97 items.  And I just remember like after everybody left, I like just bawled.  It was like crazy.  And that is seriously when I knew I was like, “Oh my gosh. Like, this is it.  It’s totally going to happen.  Like, I’m going to be able to do this. I’m going to be able to help out.”

And I never told Charles, just an FYI.  He did not know the entire time.  He did not know when I bought my kit.   I like totally kept everything from him because I was so worried he was going to be mad at me for spending over $300.

Like, selling all this stuff and having a big chunk of money and like not doing something like more productive with it.  Like, productive in his mind.  And so I just remember like, “I’m not gonna tell him.  I’m just gonna keep selling.”

So I did 17 parties my first month and it was so crazy.  The first thing I bought ever, ever was a freezer chest.  It sounds so stupid cuz you’re like, “A Freezer chest?!”  But that was like a sign of having a lot of money to be able to like pack food away because I wasn’t able to do that.  Like, we didn’t have like a ton of food in the cupboards.

It was like a freezer chest.  Like, I could see a light, like the halo light coming down, like, “Ahhhhh”.  And it was so awesome.  So that’s really like my why. Now, if you were just like “What is your why?” Like, today, my why would would be  like to retire and be able to have like a good chunk of change for the three kids to have when they like turn 18 and go to college. And to be able to like travel because I love traveling and I love to camp.  So I think that would be my why if you were to ask me like right now, that would be my why.

Awnya:  I love how it has morphed from like a chest freezer, which I mean, let’s be honest.   Minnesota- nine months of the year outside is a chest freezer, right?!

Bridget:  Ha ha ha.  You’re like, “Why did you buy that, Bridget?! Like, you have one outside!”   Did I mention we lived in a townhome complex?!  You couldn’t keep stuff outside, K??

Awnya:  That’s true!  That’s true.  Ha ha.   And now, it’s morphed into retirement and financial freedom and that your dreams have just expanded exponentially.  I just love that.

Well let’s jump from that super inspirational why.  We’re going to shift into your worst Paparazzi moment. That moment that you could’ve give it up because let’s face it we have those hills and those valleys, and everyone, even the Elite Leaders in Paparazzi experiences that.

So that’s kind of the basis behind this question is so everybody else in Paparazzi will realize the Elite Leaders probably have had worse moments then they have had up to this point.  And to kind of humanize you guys little bit.  So, Bridget take us to moment.

Tell us a story of your worst Paparazzi moment.

Bridget:  So, obviously now, Paparazzi is like my life.  Um, and life, I mean I work a lot.  I work a lot.  Me and Awnya had talked about this before, like socializing and things like that is super hard because I feel like a lot of my friends now are Paparazzi people.  Paparazzi is definitely life.

And while I haven’t had any like specific moments in Paparazzi were like something happened in Paparazzi where I wanted to quit, but when you have, okay like, a regular job and they always say like leave your family at the door.  And then when you’re going home leave your business at your business.  You know what I mean? Like, don’t bring it home.

And so with Paparazzi that has kinda like been the biggest thing where there’ll be like certain things.  If something affects me in my life, it almost affects my business, which is really hard.  Because we… as a consultant we’re – we have to be very, very highly motivated.  So you have outside things that happen, it’s really hard to keep your motivation when you can’t just show up.  It’s not like a regular job where you just work the hours and you still get paid.

You might work the hours, but if you’re not like putting in energy and working at stuff that actually is like worth something and it’s going to like push your business better then it doesn’t help.

So I had to like give you that like little backdrop before I go onto this.  *sigh*  This is such a big deal.  So, uh, Charles.  Oooh.  This is going to sting.  Um, we realized that we just were not good for each other anymore.  In August of last year, we decided that we were going to separate.  Which you can imagine, was super, super hard.

And I got to tell you, there were definitely days that I did not want to work, where I would wake up and I just, I didn’t even want to do anything.  Nothing.  It just was so hard.  It was so hard to talk to team members and try to motivate them when I wasn’t motivated myself, like at all.

And that was when I wanted to quit I wanted to just be done I didn’t want to do it anymore and it wasn’t because I didn’t love Paparazzi.  It was just that, my life in general, my life wasn’t happy, you know? And so I remember just being like, “Maybe I should just quit, you know?!”

I was a Premier Producer and I just didn’t have my heart in it anymore.

I just remember like one day being like, “Bridget you have all this stuff.  You have to pay for this.”  And that when my why like we talked about before like really changed back to, “You have to survive now because you have three kids and you have the house, this beautiful house, that you have to take care of.  You know, and you need to do this.”

It wasn’t a option anymore. Like, I couldn’t just…like having the three kids you can’t just like sit back and let bills collect and stuff like that.  And so what I did was, I just remember like, I watched some really sappy movies.  And “The Pursuit of Happiness”.  Oh my Gosh!   I remember watching that like three times.

Sometimes you just need to cry right?  You just need to get it all out and I just bawled and I bawled and I bawled. And I kept thinking like, “Alright.  You have to do this for the kids.  It’s not about you.  This isn’t your life.  It’s your kids’ life.  You need to make it better.  You have to keep going.”  And so what I did is, all of this energy that I had thinking about my failed marriage, basically, I put into my business.

Instead of sitting there and, you know, sobbing over, you know, what I did or didn’t do, I just took all that energy and I was like, “I’m going to talk to someone.”  And the first day it was really hard.  It was really hard to just get on the phone and just talk to somebody.  Because nobody knew this was going on.   So in the process of this, nobody knew.  Our family didn’t know, nothing.
Charles had moved out.  He got his own place and I really just didn’t want to talk about it with our family just because that was really hard for me to accept. We didn’t know if that was gonna be like a finalized thing. So instead of like, going out and hanging out with friends, I really just focused on taking care of my kids and running my business

And I’m not gonna say that it was like a blessing but I did rank and I made Elite.   So there is a sunny side of it.   So, when you asked me if there was a time that you wanted to quit, it definitely wasn’t because of Paparazzi. I mean, but that definitely was a time where I was just like I think I’m just going to quit.

Like, I can’t handle it.  I can’t do my life and not think about all the wrong that was going on at that time and try to motivate other people when I didn’t have any motivation myself.

Awnya: Bridget, I just want to take a minute to acknowledge how emotional that was for you and thank you for sharing that with us.  Because those are the moments that your life and your business – they’re totally intertwined.  And those are the moments where you do have to find your inner strength and go back to that why.

And sometimes it’s not super fun but the thing that I love the most about that is,  can -everybody listening – can you tell how real Bridget it?  Like, she is truly genuine.  She’s passionate about what she does.  She’s passionate about Paparazzi.  She’s passionate about her family and I think that just come through so much.  So I have to thank you for sharing that

Bridget: I’m just like a really big baby.

Awnya:  No. No, you’re passionate and a lot of passionate people, those emotions are just so close to the surface.  So, I love that.

Now, what is the lesson you want everyone to take from your moment?

Bridget:  I have a lot of team members that will message me be like, “I think I’m going to quit.” and I have to be like, “Why?  You know, why do you thinking about quitting?” And the funny thing is that the more that we talk,  it always ends up coming down to outside things.  It always ends up coming down to not anything that has to do with the business but there does not they are not having a good time in their life right now.  Like it’s just not a good time.  There’s lots of pressure from the world.  There’s pressure from families.

You know, maybe your husband doesn’t believe in what you’re doing.  Maybe, you know, your family members don’t support you because it’s just a direct sales thing.  I have to tell you, I had that.  I totally had that.  Until I showed them a paycheck and was like, “What’s up?”

They didn’t believe in any of the stuff that I was doing.  They thought it was such a scam. They thought it was so stupid and nobody – none of my family members showed up to my lunch party.  And it was very devastating for me.  Because that was something that I really, really wanted to make it work and I believed in it.

And so, just don’t let outside things steer your life.   Steer your life away from being progressive and inspiring and just doing awesome with Paparazzi in general.  Don’t let that happen.  If anything do what I did and use that energy to really put into your business.

Awnya: And that might be a really good reason to be in touch with that why like your core why you started Paparazzi.  Not like a superficial, “Well, because it’s fun,” because then when things get difficult with your life or with your business you can definitely come back to that.

Now, Bridget, what is a habit that you have that contributes to your success?

Bridget: It would be consistency for sure.  Definitely consistency.  And it’s not just like consistency with just selling or just recruiting.  You gotta do it all.  You have got to do it all.

My consistency is daily, all day.  I make lists.   I am always posting in my group.  I’m always talking to team members, I talk to at least 4 of my team members a day.  I go through my first levels and then I move down the levels.  And I just call people and talk to them. It’s really cool because when you do call them, you really kind of like piggyback ideas off of each other.  And I have a lot of team members that when I’m not feeling inspired, just talking to them there’s like so like, “On my gosh.  I’m so excited!”  Especially like brand-new team members.  I love talking to them.

They’re just so excited and they’re just so new.  And I’m like, “Give me that energy like pass it on to me!  Like, right through the phone, please!” Cuz I need that.

Definitely consistency.  I know of people, especially… this is my full-time job.  Obviously I get, I stay at home.  I don’t just like sit on my butt all day.  I’m always doing things around the house. I gotta keep it clean because I’m OCD.  And I live here and I’m always here.  I do schooling with my kids.  There’s a lot of stuff that’s going on. And so my consistency is 15 minutes.

And I know that sounds really weird,  but what I do, then I’m able to do a lot of stuff throughout the day, is I do each thing for 15 minutes. That means I go do laundry for 15 minutes.  I go do the dishes for 15 minutes I call some team for 15 minutes.  I post for 15 minutes.  I do ideas for 15 minutes, like write down in my journal some ideas. I watch an inspirational video for 15 minutes.

It’s all 15 minute increments and that’s how I have been able to do a lot of stuff and then I  also make sure that I take a break. And I think that’s another thing that a lot of people forget.   Is that you need to take a break.  Your mind needs to take a break.  So I do a lot of meditation.  Do medication in the morning, when I wake up.  I know that sounds weird because you just woke up so your brain is not really working, but it really does help to relax.

And I noticed, before, I would wake up and almost be like in a frenzy.   Like, “Oh my gosh, I have so much stuff that I need to do.  I need to get out of bed now and get dressed and get the kids and make some lunch and make breakfast and…”  La la la – All the stuff.   Now I wake up and meditate for a little bit so I  definitely make sure that I take some time for myself and for my mind and my heart.

And I take time out for the kids I will spend – obviously I don’t do the 15 minute rule with them.  It adds up to be a lot,  I swear.  But, 15 minutes is definitely one of the things – the consistency – it has helped so much throughout the years that I’ve been with Paparazzi. It has definitely helped a lot and doing lists.  Oh my gosh.  Lists help so much!

With women in general, they always have a ton of stuff on their mind and we’re kind …we’re like squirrel chasers.  We’re the dog that sees a squirrel and they’re like “Squirrel!”  You know?! We’re those people.  Cuz there’s just always so much going on and so it definitely helps.

Consistency is definitely something that I really push my team on.  To always try to sell something every single day.  Always talk to your team numbers.  Always try to recruit every single day.  Always do a booking blitz every single day.  15 minutes you guys.  It really, really does help.

Awnya:  I need to get better at doing 15 minute chunks because I tend to hyper focus on one thing.  Like today was cleaning the kitchen.  So my kitchen looks great but the rest of my house is trashed and I didn’t work near as much on my business as I probably should. So I love that!

Bridget:  Ha ha ha.

Awnya:   15 minutes and then break so if I can clean the kitchen for 15 minutes and then do something in my business.  And then spend, I don’t know, like 35 minutes running kids everywhere.  Whatever you need to do, but at least you’ll get that 15 minutes to get there feel like you’re using as much energy if you really do a focus 15 minute chunk in there.

Bridget:  It doesn’t feel like you are using as much energy if you really do a focused 15 minutes because you’re changing what you’re doing instead of focusing on something for, you know, a couple hours. You’re gonna get tired and you just can’t focus anymore.  You do small increments of focused things but then you’re changing them up so it’s not like your brain is getting tired.

Awnya:  Now do you have a timer that you just set for 15 minutes and then you just do something really quick or…?

Bridget: I sound so hard-core don’t I?!   I’m not that hard-core, no.  I sound really hard core, but, no, I just, you know.  If you think about, it takes 15 minutes to do the dishes.  Legit.  If you do dishes every single day,  it will probably take you a good 15 minutes to do the dishes.

People don’t realize how long 15 minutes really is.  Going do a work out – a cardio workout for 15 minutes.  You know how long that is.  Now think about it the same thing with clean.  It never actually takes me 15 minutes to fold one load of laundry. You know, it takes me probably 10 minutes.  One load you guys.  One load, not four loads.  One load.

You know, so things like that.  It only takes me 15 minutes to do certain thing, you know.  Maybe dust the living room.  If it’s a focused 15 minutes.

Awnya: I love that word – focused.  And I think that the morning meditation – I think that, at least for me, that’s what I find really helps with the meditating in the morning.  Not to quiet my mind or to organize my thoughts from the day.  It’s to gain that focus and that direction that I need for my day and just start out with the calm.

Peace and a direction instead of waking up like you said, kind of haggard and like, “woah, ok, let’s just go, go, go!”

Bridget:  Yes!  Exactly.

What advice would you give to a brand-new Paparazzi Consultant just getting started in their business?

Bridget: Stop thinking so much.  I love that people think so much and that they want everything like planned out specifically and accordingly.  And it’s so perfect.  I love that.  That  is me. But stop doing that.

Just start.  The day you buy your kit, start. Tell people about it.  Don’t wait until your kit comes.   And then, you know, think about having a lunch party.  Or ask somebody, “Hey, what do you guys think about doing a party?”  Just do it.  Just Start.

Don’t aim.  I remember Misty Kirby one time, and I can’t remember the training. I think it was at convention and I want to say it was at Paint the Town Pink.  But she talked about how businesses, like our businesses and like selling isn’t like aiming a gun and shooting.

You don’t, like normally when you going to like a target practice you are going to aim it and then you gonna shoot. And with Paparazzi it is not like that.  You shoot.  You just shoot.  You know, and then you slowly aim as you’re shooting.  And so you tweak things a little bit more.

Because everybody’s business is gonna be different.  Everything is gonna work different for you.  What works for me might not work for you.  What I do when I sell maybe you don’t want to do it that way.  And so just do it.  Just start.  Don’t think about it. Don’t think about what people are going to think about you about selling this.  Just do it.  Just sell it.

Awnya:  What a great analogy and if you’re shooting and you’re shooting consistently like think of a MK 47 or an automatic machine gun – I don’t know my guns very well if you can’t tell.

Bridget: You’re gonna hit something!  You’re gonna hit something!

Awnya: if it is going, Du du du du du du du – You’re gonna hit something with all of those bullets versus taking a handgun and going phew.  Phew.

Bridget:  Like trying to aim.  Yes. Definitely, our business is not like that.  It doesn’t need to be perfect. You know there’s all these people that are out there, “I want to do a really fancy display” and they put all this money into their displays.

Some of my team members have spent hundreds of dollars on their displays.  And I’m like, “What are you doing?”  “Oh, I need to buy business cards and I need to do this.” Are you serious?!  Like I had a sheet.  I had a sheet and that’s all I did.

I didn’t even have business cards when I first started.  You know, it wasn’t about that it was just about selling because I had the product.  I don’t need my business card to sell.  Does it help in the future?  It totally helps, but I already have what I need to sell it and that is the product.  I don’t need anything else.

Awnya: And a lot of times I think people are trying to hit the bull’s-eye and they’re trying to get things through on the first shot.  Like growing up, my mom used to say “Almost only counts in horseshoes and hand grenades” and I’m gonna throw Paparazzi in there! Because somebody’s gonna see you slingin bling and they’re gonna be like, “Dude! I want 60 bucks… I want to be able to pick up my kids and pick up a $120 too.” So it doesn’t have to be exactly perfect you just have to be getting it out there.

And so that’s about the new phrase, “Almost counts in horseshoes, hand grenades and Paparazzi.”

Bridget: Exactly. Exactly.

What would you suggest to a consultant who is feeling stuck in their business? What would you tell them to do?

Bridget: This is a really hard question for me because I think it all depends on what type of team member you are.  So if you’re the type of team member that needs a list to do something and that’s what motivates you is just like getting things done and you just need somebody to tell you what to do,  start selling right now!

Book a party do about Booking Blitz, do 10 parties in one month, talk to five people per day, give somebody a compliment, and know your business.

But if you’re somebody that you needs to be motivated in a different way, like in your mind… I’m definitely one of those.  I talk about lists a lot but I definitely need my heart into something.  Like I said, what’s your why?  And you talked about that before too.  When I was going to do all of my family crap in August I had to switch.   I had… it wasn’t about like having fun.  To be honest, my heart wasn’t in it.   It wasn’t.  I was just there, but I knew that I needed to make money because I couldn’t get behind on my bills.

I was paying for everything. I have a house, you know, that’s $800. I have the van that’s another $300.   Phone bill is $200.  Natalie’s dance classes, the food,  bills, the dentist,  everything  That was my motivation.  So if you have to switch your motivation and switch your why, then that’s what you need to do.

You know, if you have another job – I always notice people that have other jobs their  motivation is lost because they have that other job to fall back on.  So I get it.  I understand and that’s okay.  That’s definitely okay.  Obviously, the reason why you joined Paparazzi was to make some extra money. You know, maybe it’s not to do this full-time.   Maybe you should just do some side stuff and make some extra money.  Well then,  figure something out that you really want to buy and put that down, and figure out how many pieces that you need to sell.

You know, talk to your sponsor. Oh my gosh I know so many people that don’t try to get motivated from other people and I have to reach out and I’m just like, “Why are you not motivated? Like call me.  Talk to me.”  Talk to them on the phone. Watch an inspirational video.  You just, you gotta switch it up.

Awnya:  I’m gonna highlight a couple of things I jotted down while you were giving that advise.   You said, talk to your sponsor, watch an inspiring video, make a list, book a party, or get back in touch with your why.

I think any of those things are golden on their own, like knowledge bomb, but I’m sure there’s other ones in there I missed as well…

Bridget:  There’s so many.  I get it, right?!  It’s hard.  We’re women.  We’re up and down like nobody’s business.  So make Paparazzi your outlet.  Make Paparazzi your happy place.  I get super, freaking happy when I see my PayPal account like jump up.   I get so excited when I had a really good party.  I love when my oldest comes down and does like a live video with me because she just thinks it’s the coolest thing ever.  To be on Facebook, because I won’t let her have a Facebook account.

 You know what I mean?!  I love seeing that and so I can tell you right now, like once you have a good party, your like, “Oh yeah, I’m really back into this is.   Like, I don’t even know why I stopped.

Awnya:  I love that!  It’s so true.  Sometimes it’s the little things that will get you back in with your whole heart and working it again.

What is a quote that inspires you?

 

learn to surf quote

Bridget:  And I absolutely love… I love this.   I’m definitely one of those people that has learned how to embrace the highs with the lows.   To me, life is definitely just a bunch of waves. And so you have to know how to ride the little ones and you know how to ride high ones and to get on that board.

And I don’t even surf, but I just think this is absolutely beautiful.

Awnya: I completely agree. That’s one I haven’t heard before but I’m in love with it now.  Like, I’m going to have to like stitch it on a pillow or something!

Bridget:  I’m sure we can find something.  It’s all over.

What is a book you’d say is a must read and why?

Bridget: So I really like the book Failing Forward.  I’ve read it like 10 times now.  It’s so amazing.  It’s definitely something that I have a hard time failing.   So this book is all about changing your perspective.

And it’s not just like about business, it’s about everything.  And I think that’s what I love so much about the book is that there’s tons of things that you can utilize in your everyday life.  And I think, like, one of the best parts – it talked about that failing, the word failing and to fail is totally subjective.   It is all in how you look at it and, like, what you perceive it is.  So this book is really good because it will definitely change the way that you look at things perspective wise.

Um, the other books, and it’s books – it’s a series.  And I know this is going to be like, “What?!”  It is basically any of the Harry Potter books.  And I know, I’m such a kid but let’s just give it up to Harry for being like the raddest kid ever.  Like totally looks like he’s gonna fail.  Like the kids hate him, pick on him, but he’s just such a cool hero.  And there’s just so many good books are just so big in my life.

Like I think I was in like sixth grade when they came out so don’t be judging on this little geek over here, but… There’s just so many life lessons that you can learn from Dumbledore himself if you wanted to.   There’s some really good quotes that he had throughout the books and I think the series is so awesome.

I know that sounds so funny because it’s like a kids story book, but it really is true.  There’s so many life lessons that you can learn from these books if you kinda delete the magic a little bit.

Awnya: Oooh!  I love that!  So, Failing Forward and Harry Potter series.

Bridget:  Yes!

Awnya: Perfect!  Okay. We’re down to the last question!

So here on the PapaRockStars podcast, we like to do a weekly call challenge. So what is the one thing you would challenge the listeners to do in the next seven days to take action in their Paparazzi businesses?

Bridget:  Alright.  So the next 7 days.  I know Paparazzi did the #NoExcuses and that really was like, no excuses, and so I’m not being totally original… because I kinda am, but I’m not okay.

So the next seven days – for one week – you need to like literally eat, drink, sleep Paparazzi.   Sell every single day.  You need to talk to at least like two people about joining or just about –it doesn’t even have to be about joining.  Like, “Oh, hey. Do you want to join?” It can be like, “Hey.” You know, talk about how much you love Paparazzi.  And maybe they ask you a question on like –  have do you been doing this for a while?  And kinda go a little bit beyond the answer. You know, things like that.

Talk to a couple people a day and just be consistent like totally consistent, hard core.  100% focused.   Working for seven days.   Because I guarantee you, there’s people that only work week their business like a couple days a week.  And I’m like, “Oh my God.  You can’t complain anymore if you don’t – like if you’re not working that much.”

If you are working three hours a day you need to up your hours most definitely.  Especially right now because it is crazy.  So for seven days – so we’ll break it down for you.

Seven days – you are going to be totally consistent every single day.  You’re going to post in your customer group, and try to sell something every single day.  Do a Booking Blitz every single day, that’s a good one.  And also talk to 2 people every single day about anything Paparazzi.

Awnya:  That is perfect!  Bam!!  What a way to end the call.  Can you guys see why I love Bridget so much?!  She’s just amazing!  I love her energy.  I love her spirit and her spunk.

 


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Facebook LIVE videos training

Live videos are all the rage right now.  Facebook is showing live videos first in the newsfeed and friends are enjoying interacting and seeing your face.

But does the thought of going live make you break into cold sweats?  Let’s talk about some things you can do to prepare, research and plan out your live videos for maximum success.

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Listen now or download this week’s episode to listen later here:

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First – why are you going live?  Make sure that you have a purpose in mind for why you are going live.  Are you doing a facebook sale?  Sharing about your latest vacation?  Talking about a huge achievement your team just reached?  Make sure that you know what you want to share so your video stays on track and meaningful.

Second – be yourself.  Let your personality show through.  Be professional but not TOO professional.  When you let your personality show through, your friends, family and anyone who might be watching you will get more of a feel for WHO you are.  They do business with people they know, like and trust.  By letting your true you shine, you are more relatable.  It makes more of a personal connection and that makes it more likely that they will make a purchase or join your team!

Third – do your homework.  This is going to be the MAIN part of the show today because this is how I have become more comfortable with Live videos and how I continue to find new ideas to use in my videos.

Watch the leaders – live vidoes are taking Facebook, Instagram and Periscope by storm!!  There are definite leaders that are killing it on Live videos.  Take some time and watch the videos they are doing.  Take notes on the things you do like and the things that you don’t like as much.  These are working examples of what to do and do well.

Food Network Star – This might sound like a crazy tip, but I’m only getting started!  I stumbled across the show, Food Network Star.  On this show, contestants compete for the final spot by cooking, doing videos, live videos, using social media and learning out to present themselves on camera.  The point is to find the person who will get their own show on Food network.

As you watch the episodes, you can see the contestants do videos, hear immediate feedback from the judges and learn what will capture and keep the attention of your audience.  Now, there is some drama because it is “reality TV” but the feedback from those judges and learning what makes a likable, relatable TV star is priceless information.

Watch a few episodes, take notes and implement those tips into your live videos.

QVC – Another place you can do some AMAZING research is on QVC or any of the other home shopping networks.  There is a reason why these channels are making money.  Why brands who get featured on these networks see amazing EXPLOSIVE growth.  They have been practicing and honing their selling skills for YEARS.  They know how to get you to spend $375 on a toaster that will also make you orange juice and iron your shirts.   The truth is, it works!

Watch some QVC while you are doing some laundry or bagging orders.  Again, take notes on what works.

One night, while I was doing some laundry, I took my own advice and turned on the home shopping network.  I was interesting to listen to the descriptions and maybe pick up a few tips.  It was pretty interesting but one item in particular grabbed my attention.  It was an ugly, itchy looking horse hair poncho.  It was something I immediately disliked and couldn’t believe that people were playing $350 for it!

I listened to the lady tell about the thread count and they colors available and then the camera switched to a model actually wearing the poncho.  And then the magic happened.  The hostess said, “Tina, didn’t you just have a baby 4 weeks ago?” and the model nodded. “Can you believe how amazing she looks in this poncho?!” the hostess continued.  “It hides all that post-mommy belly and she looks stylish and trendy! “

All of a sudden, in my mind, I said, “I’ve had 7 babies!  I need that in my life!” And this is when the alarm bells started going off.  Only seconds before, I was dead set against this poncho and then I was ready to pull out my credit card and get me an itchy, scratchy, ugly, overpriced poncho.

This instant shift in my mind made me take a step back and evaluate what had just happened.  The hostess had created a NEED in my mind. She had stopped talking about the thread counts or possible colors – she had enticed me with covering the less than flattering parts of my body.  By pulling in those personal details of her model, my mind made a shift too.  It made a connection.

Doing this in your live videos will make a HUGE difference too!  Stop talking about the fact that everything is only $5.  That it is nickel and lead free.  Instead, mention that in passing and then focus on WHY they NEED the item you are showing!  Is it the perfect way to complete an outfit?  Maybe it is a Go-To accessory that looks great with any outfit.  Maybe it’s a pair of earrings that works well with a pair of jeans or a little black dress!

Highlight WHY they need what you are offering.  Make that personal connection and you will make more sales.

This is just ONE of the things I learned watching a few minutes of the Home shopping network.

Can you see how doing a few minutes of research can be super valuable to you in your live videos?

Now I’m not saying that you should become a Paparazzi infomercial, but you SHOULD learn how you can make your videos stand out from the other consultants who are doing live videos.  Set yourself apart from the crowd.

Fourth – Timing.  When you are doing your live videos, don’t forget that we offer a whole lot more than $5 Jewelry.  During your live videos is a great time to sprinkle in information about hosting a party or joining your team.  Now notice, I said SPRINKLE.  That means just a little bit of those things, not a lot!  It also doesn’t have to be anything super elaborate.  Just a quick mention so that it is something that they are thinking about or so if it has been something they are thinking about, your quick mention might prompt them to take action!

Fifth – Look professional – This is something that has been covered in several Paparazzi trainings, but it is worth talking about again.  These videos represent you and your Paparazzi business.  This is not the time to be sporting no bra, your pjs or your messy hair.  Be sure to look nice.  Put on some make up and be extra sure that you are wearing your Paparazzi jewelry!  This is your business and you need to represent it as such.

By looking professional, you are telling others that you are serious about your business.  That you care enough about what you do to dress up and show up.  This goes a lot ways with your customers.

Nearly 85% of all communication is non-verbal and you don’t want to be judged before you even have a chance to talk about the jewelry or show your customers any of the amazing pieces you have available.  So be sure to let your friends, family and customers know that you are serious about what you do by the way you are dressed.

With just a little research and a little trial and error, you will be a pro-live-video-er in no time flat!  Give it a shot.

Show Challenge:

Go live at least 1 time in the next week! Whether it is your first LIVE video or your 100th, go live and implement 1 of the tips you learned today!  For a bonus step, tag @PapaRockStarsPodcast in the comments of your video.


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Michelle Egan – Paparazzi Jewelry Elite Leader Interview

Michelle Egan shares her Paparazzi story with us along with some tips to have a rockin’ Paparazzi business while also having a busy life!  You won’t want to miss this power-packed episode!

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Michelle Egan - Paparazzi Jewelry Elite Leader  Michelle Egan - Paparazzi Jewelry Elite LeaderToday I am super excited to welcome to the show, Michelle Egan. Now, let me tell you a little bit about Michelle, here.  Michelle is a Maven A-lister.  She has, as of the time of this recording, about 9568 team members, so they’re getting close to 10,000 team members.

Michelle joined Paparazzi in June of 2011, so she is coming up on her 6th anniversary with Paparazzi.  Michelle is Crown Club 25 and Life of the Party with Bronze access.

She lives right in the heart of Utah and she was the first one in Paparazzi to hit 2 Elite ranks in 1 year.  That’s happened a couple times since then, but Michelle was the first.  She was kicking butt and taking names.

Michelle is the busy mom of 5 boys.  And let me tell you, if you think that you are too busy for Paparazzi or if someone is telling you you’re too busy for Paparazzi, just take a look at the things Michelle does in 1 day and it’s more than most people get done in an entire week.  So that’s not an actual excuse.  Don’t let that hold you back.

Michelle has also been married for 24 years to her husband Kelly and they have a beautiful family.

Michelle, did I leave anything out?

Michelle:  No, I think you got everything.

Awnya: Awesome.  Well, let’s jump right in!

How did you get started with Paparazzi??

Michelle:  Well, first of all, I wanted to say thank you so much for having me on the call today.  I’m super excited to be here!

So my paparazzi journey started obviously back in 2011.  And I was actually the PTA president at the time at my little boy’s school, at the elementary school.

And one day, I was at the school, I was doing something PTA and I walked into the teacher’s lounge and there was the cutest display of jewelry set up in this teacher’s lounge.   And I happened to spy this pink ribbon necklace that was hanging on this board.  And all I knew was I needed to get my hands on this necklace before my board members who were walking behind me got to it first.

So anyway, I grabbed that necklace. I grabbed a few other necklaces and then, at that point, I noticed on the table there was a little honor envelope that said, “Everything is $5.” And I thought, “No way! There is no way this jewelry is only $5.”

I grabbed a few more pieces and along with that I grabbed the business card of the girl who had left that cute display in the teacher’s lounge.  I called her up, a total stranger, and I said,
“You have got to come do a party for me!”

Of course she was more than happy to oblige.  And she came and did a party for me.  I invited all my friends and family and had an amazing party.  In fact it was over $800.  During the party, this consultant had mentioned about becoming a consultant and the advantages, but it never even occurred to me that I would do it.  I had never done direct sales before, so basically it went in one ear and out the other.

It just so happened, when I had called my sister to tell her to come to my party, she says, “Hey, I’m having one of those parties.”  Luckily I got my party in first, but because I’m a good sister, I went to her party and supported her party.

What I loved about it was, when I went to her party, it was a different consultant and it was a completely different inventory that she had there.  So I picked a whole bunch more pieces at that party.

And my niece had called me when I had told her about the Paparazzi party I was having.  She said, “Oh I think that’s the stuff that [her friends’ sister in law] was doing.”   And so just after having my party and seeing how much all my friends loved it and just swarmed to the pieces, and a lot even still like me, not knowing how much it cost.

And then going to my sister’s party and seeing the advantages of the individual consultants having their own selection of jewelry and more opportunities to buy, I said to my sisters, “This is something that we could do together.  This would be fun.”

I have to tell you that they all looked at me like I was insane because I am so busy all the time.  And I was especially busy then.  But every day was like a frantic race to get people where they needed to be and in a lot of cases I had 3 boys that had to be somewhere at the same time and my sisters were the ones I was calling in tears because I didn’t know how I was gonna get everything in and be everywhere I needed to be and they were the ones helping me out.

So to suggest adding 1 more thing to the already busy schedule that we already had was insane to everybody.  But I don’t know.   There was something about this jewelry. There was something about it.  I had seen the excitement around the people when they were shopping and I thought, “We’re doing this.”

And so, they were reluctant, but I’m convincing and I’m passionate about the things that I want to do and I talked them into it.  We signed up and away we went and we never have looked back.  We jumped full speed in, started partying, and have loved it ever since.

Awnya:  Now I seem to remember in the Paparazzi breakout session, that you were saying the day that you actually signed up you like asked your husband for his credit card… Remind me of how that went.

Michelle:  Yeah. So, When I do something I want to go big and I knew that I wanted to have lots of inventory.  I knew that women want choices and so at the time when I signed up, there was actually a bigger kit that was $700 I believe it was, $699.  And that was the kit I decided to sign up with.

I thought, “Well, I’d better let my husband know that I’m doing this.”  I formed it in the form of a question, even though I already had my mind set up that I was gonna do it.  Now when I asked him, he was actually sitting down and watching a game.

And so it was kinda the perfect opportunity to broach the subject and I could tell that he was only, you know, only half listening.  And I was actually quite surprised when I said “Hey, I wanna sign up and do this cute jewelry business,” and he kinda just gave me the nod of approval and said, “Alrighty then.”

So then before he even had a chance to change his mind, I hit the submit button.  Not gonna lie, I almost threw up myself when I did that because I didn’t know anything about direct sales.  I didn’t know anything about Paparazzi other than it was super cute, women loved it and it was $5.

So I hit that submit button.  Now I don’t know if he has some kind of an alarm on his phone that tells him when I spend money or maybe it’s just over a certain about of money I spend, but within minutes of me hitting submit, I could hear him stomping down the hallway and he’s like, “What did you just spend $800 on?”  And I said, “I asked you if I could sign up for this jewelry company.”

And he – at that point it was too late, it was already in.  And I will tell you, it took him a matter of days, if not less to realize the potential of this business.  And with guys, it’s all about the money.  He’ll tell you that every day, every time you ask him. And he actually loves this business and loves to be a part of it. He’s very supportive.  And like I said, it didn’t take him long to jump in with the program

Awnya:  That story totally makes me giggle cuz my husband, it’s a similar story.  I talked to him about it and we discussed it for quite some time because he had actually been laid off and so we really didn’t have a source of income.

And he’s going, “You want to sell jewelry, but you don’t wear jewelry.” And was like, “Well, but its $5 jewelry.”  And I’m sure to him, that didn’t make a whole lot of sense.  So his very first paycheck, we needed to pay our rent.  We needed to pay all of our bills we hadn’t been able to pay but I took what I could and we bought a starter kit with it.

And within 4 days I had sold all of that and ordered 4 more times because I’d sold so much of it so quickly.  And he said – 4 days after I’d started, “Well, why didn’t you start with the bigger kit!?”  And I’m like, “Hunny, at the time, you would have killed me if I had gotten the bigger kit!”

Michelle:  That was the same thing for us.  I signed up with that big kit and I was thinking, “What did I do?!?”  But I had planned a “pop the box party.” I knew when my starter kit was going to get there.  I called a few friends and neighbors and sisters and they brought a few friends and we just had lunch and they got first dibs on my starter kit.

And just between that little get together and then people seeing me so excited about it and wearing the jewelry around.  I sold more jewelry out of that, that I had to order again before I could even have an official launch party.

Awnya: People don’t believe us when we say, “It sells itself!”  But it really, truly does!

Michelle:  Yes, it does.

Awnya: Well, let’s jump into the next question.

What is your Paparazzi why?  Why do you do Paparazzi?

Michelle:  Well, I get asked this a lot and honestly, I always have a hard time putting it into words.  And it’s not because I don’t have the words, it’s just because it means so much to me.  Paparazzi has been such a blessing in my life.

It has done more for me and my family than I can ever begin to express.  I love that I have a “job” (and I’m doing little air-finger quotes here) that allows me to be a wife and a mom.  I have, like I said earlier and Awnya told you, I have 5 boys and they are so busy.  They are into every sport imaginable and a million other things as well.

When I say they are busy, we have on average 21 games a week, between the 5 of them.  There was 1 particular Saturday that had 14 games in 1 day.

But there’s more to it.  I love that Paparazzi allows me the flexibility to be that wife and mom and I can work my business around it, but like I said there’s more to it.

There’s often times that as a wife and mom, so much of our days are consumed with the wants and needs of those around us that we can sometimes forget about ourselves.  With Paparazzi, I found something inside of me that I never even knew I was missing.  It stirred up a passion and a drive within me that I am so proud of and that I hope makes my family proud too.

I’m good at it and it’s my thing.  Obviously, in a house full of boys, there’s not a lot of girl stuff going on.  But, it’s more than that.  It’s something that I do and that, I’m good at.  I love that I have a business and a successful business at that.  There’s a lot of times that my boys don’t even realize that I have a job or that I work.

There was one day and it was one of my older boys, he was 18 at the time.  He had called me into his room and he needed money for somethings.  And the way he asked me kinda put me off.  It was like, “Hey, Mama, I need money for this,” and I said, “Well, too bad that you don’t have a job that you can have the money to pay for it.”

And he looked at me and he says, “I don’t need a job, Mama.  You know, you give it to me.” and I said, “I work hard for my money.” And he just looked at me and was genuinely confused and he says, “You don’t have to work.”

And at that moment, first of all I wanted to smack him upside the head because I work hard at my business. I give it a lot of hours, but I can work it around their schedule.  And so I have managed to build one of the top teams in Paparazzi.  And I work and I make a really good living and my boys don’t even know that I have a job.

So while I was frustrated with him that he thought that, and I thought he was a spoiled brat, I have to say, I’m there for them when they call and they need a homework assignment run down to them because they forgot it sitting on the kitchen table.  Or if there’s a field trip or a choir concert or if they are sick at school, I don’t have to ask the boss if I can leave.  I’m there for them and they don’t ever have to doubt that.

But also about my why, it’s about the AMAZING people that I get to work with and associate with.  I love that I get to work with them and help them take steps to make their dreams come true too.  I love the hostesses and customers that I have and I just am truly so blessed to have this kind of a why as far as my Paparazzi goes.

Now do you feel your why has changed a little bit from when you first started till now being a Maven A-lister.

Michelle: Oh, for sure. It has changed.  And it has changed many times.  When I first started it was on a whim.  I loved the jewelry and I loved the price and I thought it would be something fun to do with my sisters.

And I tell you though, it wasn’t long before I knew it would be so much more than that, and to evolve to where it is today.

Awnya:  What a powerful why.  A lot of what you say resonates with me so deeply and I have a hard time not getting emotional when you talk about being there for your kids.  That touches me so deeply so deeply so thank you for sharing that.

Now we are going to take a little bit of a shift.  This is actually one of my favorite questions because a lot of times, consultants, myself included, we see you Elite as, you can do no wrong.  Like, you’ve never had a bad day.  You’ve never had a bad event.  You don’t even know how those go.  And so I love hearing this story, your worst Paparazzi moment, because it helps me realize that you know, you guys have had those bad moments too and you picked yourself up and you kept going.  So Michelle,

Tell us about your worst Paparazzi moment

Michelle:  When you say “worst moment”, I don’t know that I could have anything super specific as far as that goes, but I will tell you that there are a lot of frustrating days.  It’s hills and valleys.  And one thing that I think people need to know is that doesn’t ever change.  It’s from star consultants – brand new consultants – all the way up through Impressionista.  You just have to know that it’s not always gonna be good days and fun times.

I would have to say though that there was a time when I stopped having fun with my business and I got comfortable with being where I was.  I let actions and negativity of others influence my attitude and the energy I had towards my business.  I think it’s so important to always be shooting for something and to have goals.  Don’t ever be fine to be where you are because there is always something awesome ahead waiting for you to decide you want it.

And I’d forgotten about that.  I’d been going for these goals and I got to where I wanted to be.  And I guess I was fine to be there and I stopped working like I did and I stopped having fun with it.   And my husband said to me one day, because he could see me.  He could see that I wasn’t in the place where I had been with my business.  I said, “Well I don’t know what you think is wrong.” And he said, “I think you’ve stopped having fun with it.”

And it was so true!

It’s also important to get rid of the negative influences in your life and in your business.  Cuz when you keep things positive, it honestly makes a world of difference.  I needed to stop looking and being influenced by these people around me.  I needed to just keep my head forward, focus on what my next goal was.

And make goals.  I think there are a lot of people that you get to a certain rank and you lose belief in yourself or you think, “Oh, that’s going to be too hard to get there”

I tell you what, I was there.  As long as you think that way, you will never get to that next step.  And it wasn’t until I decide that I can do this and that I needed to be an example to my team and to those who were watching me, that my business started moving again and things turned around for me.

Awnya:  So don’t forget the fun factor, right?!

Michelle: Yeah.  And that, you know, your business is your business.  It’s up to you to get out of it what you want.  You don’t need to rely on anybody else to do that.  You have resources, you have help.  And people want to help.

Don’t worry about what everyone else is doing or saying.  Give your best self to everything you do.  Stay focused on the road ahead. And right, most of all, have fun.

Awnya:  I think my favorite part that stood out in your moment there was that you said, “There’s hills and valleys.  It’s not always going to be good days and fun times.”  And I often times forget that as a Mom and a Paparazzi consultant.  So I loved that!  But

What is the lesson that you want to highlight from your worst moment for the listeners?

Michelle: I think it would be just those things, is that you need to set goals.  I’m a firm believer in goals.  Decide what you want, where you want to be.  And it can be small things and it can be big things. That’s the beauty of this business is that the things that I want out of it, might not be the same thing that other people want out of it.

And as a leader I had to learn that.  When I talked to my team members, it was okay if they didn’t want to team build.  It was okay if they didn’t want to do home parties and chose to do it their way.  Because as long as it’s working…

It’s important for me to be an example and for those of you who are listening, be an example to those around you.  And be positive and encouraging and focus on your own self.  Don’t look to the left or the right of you and compare yourself to what others are doing.

That was what I was doing.  I saw other people that maybe were going a little bit faster or doing things maybe a little bit better or at all and instead of focusing on myself and how I could make myself better, and improve on myself, I was always comparing to others.  I guess that what I would ask others to take out of it.  Be proud of yourself and the actions you are taking and set your goals and go after them.

Awnya: Goals are so important. Somebody said once, if you don’t have a goal, it’s like trying to get to a destination but not knowing how to get there.  Like if you didn’t know you were going to Disneyland, and you don’t put that in on the GPS, you might end up at Mount Rushmore.

I completely agree, goals are so important. Michelle,

What is a habit you have that contributes to your success?

Michelle: I would think the number one thing is consistency.  You just have to be consistent with your business.  You need to do something every day for your business and it should be as much of a habit as brushing your teeth.  Wake up and before your feet hit the ground, think about your day and all you need to accomplish.  Then decide how you will work your business into it.

 Obviously we’ve talked about me being so busy and every morning when I wake up, I think, “Okay, what do I have going and how am I going to work something about my business into my day.”  Because sometimes I can fit a lot in and sometimes I can just fit a little bit in.  But what’s important is that I’m consistent and every day I do something.

And there are days that I know that I’ll be running all day long and going to be in the car, so maybe I’ll plan for phone calls in the car while I’m waiting at carpool pickup.  My bling bag is always with me and my business cards.

And I always have my jewelry on regardless of how I’m dressed.  Cuz sometimes I’m out and about in sweats.  But dang, I have a necklace and earrings on for sure.  My life isn’t getting any less busy.  It seems as though they grow up, they’re only getting more busy.

So I have to always find ways to stay consistent with my business even with a busy lifestyle. And I do.  That’s the beauty of this type of business.  You can work it in to any life style if you choose to do it.

Awnya: I liked what you said right there at the end, “If you choose to do it.”  It is definitely a choice.  Like, when I sit down at night and instead of posting new pictures of jewelry into my sales group, I watch an episode of Bones or NCIS. Or maybe both, you know, cuz Mom’s had a hard day.

But if you are serious about your business and you’re making those consistent steps, it’s less appealing to maybe watch 2 episodes of somethings on TV.  Like, that’s something I’ve definitely had to let slide as my business has started to grow a little bit faster, a little bit more and I don’t mind it because I’m so committed to what I’m doing.

Michelle, what advice would you give to a brand new Paparazzi consultant just getting started?

Michelle:  I would say, GO ALL IN.  And I’m saying that in all capitals.  Don’t doubt yourself.  Be confident and get after it.  Don’t wait till your starter kit to arrive to start working and promoting your fun new business.

You won’t know all the answers right now.  It’s okay.  The passion, confidence and excitement that you have for your business is what will draw people in and they will accept the opportunity with the same attitude that you present it.

Awnya:  Passion, confidence, and excitement.  I love those 3 words.

Some consultants start to feel a little bit stuck in their business.  Maybe they are in one of those valleys that we talked about earlier.

What is one thing that you would suggest to them to maybe get unstuck?

Michelle:  I would say, find yourself a business building buddy.  Reach out to your sponsor or upline.  There’s too many times where people give up because they need help.  They get discouraged.  Maybe they run out of ideas and so on.  You have strong uplines and sponsors.  And you have fellow team members who are there to help you and most of all they want to help you.

One of the things I have done with my team is to arrange Business Building Buddy groups and usually there are 3-4 in a group and they work closely together.  They share ideas.  They encourage each other and in most cases they become the best of friends.

Whatever you do, do not give up.  There will be times where you feel like nothing you do is making a difference.  Nobody is paying attention, but I can tell you this with all certainty, every little effort you make matters.  People are watching and they want to see you give up because it makes them feel better about their hesitation to join you.  So you show them.  Be consistent and confident.

Plant seeds daily and before long they will grow.  I can tell you that I will make posts on my Facebook timeline… I have over, I think, almost 3000 friends on my timeline.  I can make posts about my boys and my family, random things, and I’ll get comment. I’ll get likes.

And then I’ll post something about my business and a lot of times it will be crickets or it will be other Paparazzi consultants commenting and so I was kind of feeling frustrated and maybe even a little embarrassed.  I’m like, “Oh, maybe I shouldn’t be posting about my business.  People don’t like it.”

I even had my son say to me, “Mama, nobody comments on your Paparazzi posts.”   He is my one that really worries about me and doesn’t want my feelings hurt.   I think it was his way of saying, “Don’t do it.  Don’t post,” you know.

But then, this is what I learned… There are people that knew too much about what I was doing about my Paparazzi business and the jewelry.  And out of the random blue would contact me to have a party or even join my team that had never once commented on a post.  They had never said anything to me about it.  They had never called me.  There was never a conversation, but they knew.  There will be people who go to see my husband, he’s a dentist, and they can tell him about what I’m doing in a day or where I have been . .

Just stay consistent with your business and do not give up.  Reach out to your upline and sponsors and find a business building buddy.

Awnya: I’m gonna highlight a thing that you said there that really stood out to me.  You said “Every effort you make matters,” and “There are watchers.”  People that never comment, never say anything and they are just watching you.  So you just have to keep putting it out there.

Because the efforts, they matter in the long run.  Like you were saying a few minutes ago, when you go out and you’re in your sweatpants, but you still have on Paparazzi, people notice that.  Keep pushin’ through.

What is a quote that inspires you?

Michelle:  I think one of the quotes that inspires me, it says:

This helps me because, honestly, with the schedule that I have and the business that I have, it’s crazy.  And I most of the times can’t even focus on tomorrow until 10:00 the day before.  Because I get anxious about it and I feel like I’m falling short, and that quote helps me to feel reassured that, you know what, I have these 24 hours.  I’m going to do everything I can.  And it may not be enough, and it may not be all that I need to be doing, but I’m gonna give it everything I have to give.  And that’s okay.

Awnya:  It helps you be more present in the moment too.  Enjoy the people you are with more, enjoy more of what you are doing instead of worrying about the past or the future.

What is a book you’d say is a must read and why?

Michelle:  I love Sarah Robbins.  Her book, Rock your Network Marketing Business: How to become a Network Marketing Rock Star.

Sarah has a great story and is super relatable.  She is passionate about what she does and teaches in a way that it just clicks.  She has some of the best tips and I always find myself coming away with a new charge for my business when I read her books.

She does have several books in a series and she also is on Facebook.  She just has a light about her and when she speaks it’s in a way that people can relate to.  It’s not big words and extreme ideas.  Its simple concepts, basics that will work in your business and her books just kind of spell it all out.

Awnya:  She is amazing.  I think she has a newsletter that I’m on and I like, devour those.

Last question. Here on the PapaRockStars podcast, we like to do a weekly call challenge.

So what is 1 thing you would challenge the listeners to do in the next 7 days to take action in their Paparazzi business?

Michelle:  Okay.  I want you all to make a Chicken List.  And what is a Chicken list?  It’s a list of those people you know that would be amazing at this business.  Whether it be as a team member, a hostess, a customer or even someone who you know would give you great referrals but for one reason or another, you are scared to talk to them.

You are scared to talk to them.  You are scared to ask them.  You are scared to tell them about this opportunity.  So my challenge to you is to make that list and I want you to call them.  Approach them.  Message them.  Call them preferably.  That way, they can hear your excitement and your passion for your business.  There is a reason these people stand out to you and you need to go with your gut on it.

Awnya: The Chicken list.  I love that.  Awesome!  Well, thank you Michelle for joining us on the show today!


Show Notes

Michelle Egan – Paparazzi Jewelry Elite Leader Interview- printable show notes


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Staying Out of Facebook Jail

How to avoid Facebook Jail

Have you gotten thrown in Facebook jail?  It seems to come without warning and makes it so you can’t post in groups, send messages or friend requests, or sometimes even post at all!!  Let’s talk about how you can avoid going to jail.

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to bling or not to bling   i party on Facebook - Paparazzi Jewelry

Training:

So first, let’s talk about what Facebook jail actually is.  If you have been there, you totally know what it is, but if you are new to Paparazzi, maybe you haven’t experienced the “joy” of Facebook jail yet.

Facebook jail basically locks you out of one or several of the features of Facebook.  The most common is posting in your groups, requesting friends, sending messages, or sending friend requests.  Usually you will get a notification that you are unable to do one or several of these things and/or an email.  The length of time you are in jail for varies.  Sometimes jail lasts for a few hours, sometimes a few months.  It totally depends on what you have done to get put in jail and if you have been there before.

Jail in real life or on Facebook is no good!  So let’s talk about some things you can do to avoid jail time….at least on Facebook.

1- Don’t be spammy!  So before we talk more about NOT being spammy, let’s talk about what spammy is.  Spam can be a lot of things.  It can be posting too many places with the exact same message.  It could be posting a slight variation of the same message posted in one place repeatedly.  It can be posting ALL the time about your business opportunity or sales.  It can be copying the same message other consultants are using and posting that.  It can be mass messaging people with the same message.   Bottom line, it is something that is overly done or overly un-personal.

Think about when you go to get the mail.  What do you usually get?  Bill, bill, bill.  Advertisement, credit card application, ad, and maybe (if you are lucky) another piece of junk mail like a magazine or flyer.  Is that fun to get?  Not really.  It’s more annoying and irritating.  It’s not something you want, ask for or even usually inquire back about.  It usually just goes into the trash.

Online, people are little more choosy about what they just “throw away”.  Sometimes, they will just scroll past a post or 2, but if you continue doing it, your friends are going to get irritated.  Soon enough, they will report it as spam.  Or if you are posting in groups repeatedly, a group member could also report you as spam.   Either way, you are wanting to ATTRACT people to your business and being spammy is going to do the exact opposite.

So how do you avoid being spammy?  Listen on!

2- ONE profile per person!  – There are a lot of different opinions on this particular piece of advice.  Facebook terms and conditions that you agree to when you join Facebook states that there is only ONE profile allowed per PERSON, not per email address.  If you are discovered running one, two, or 12 different profiles, Facebook will not put you in jail, they will DELETE all of them. If you are building a business on Facebook, you would loose all your parties, contacts, etc.

It’s also SUPER confusing to your friends, family and team.  When I search for someone that has several profiles…which one should I friend?  If I need to send a message to them….which profile should you use??

So, I stand by the rules of Facebook.  Have only 1 profile.  Better to play by the rules than be sorry.  I have never made a second profile and I haven’t been put into Facebook jail either…so by following these simple suggestions, your one and only profile will be all you need.

3- Don’t forget to be you! – Facebook really, really wants personal profiles to be just that – PERSONAL.  It’s okay to post about your business, but try to add a personal element.  Like have a picture of you bagging jewelry orders.  Take a selfie of you in your favorite new piece of jewelry.  Those kinds of posts show you AND your business, so they don’t raise as many red flags.

If you want to post something that is more business that personal, try to use a 9 to 1 ratio.  9 personal, 1 business.  You friends will still love you and so will Facebook.

4- posting in groups – Posting in groups (sales groups, yard sale groups, etc) is a fantastic way to grow your business.  First, NEVER, EVER EVER ever add someone to a group without permission.  Let me say this again – NEVER add someone to a group without asking and receiving permission first!

The only exception is if you make an event (like for a party) and  then adding the people that want to come to the party into the party group (or VIP group) for the actual live event.  When the RSVP that they are “going” it is a way of giving permission.  Just be sure to put in the event description that they actual event will be in the group and a link to the group so that way they know too.

Okay, so posting in groups – To truly avoid some serious jail time, don’t post graphics or pictures that a lot of other consultants are also posting.  A great example is when Paparazzi corporate sends out an email.  Sometimes they have some really cool graphics they have in those.  DON’T save that image and then post it right into your group.  Even if you only post it once, if 30,000 consultants post the same picture within 24 hours, Facebook will see it as spam.  Make your own collage or image and then post.

Groups are seen as more of a community by Facebook and they don’t really like people doing a lot of business in them.  I personally have a several groups for my team and a VIP sales group and LOVE them!  Be sure to post things that get the interaction up (games, contests, etc. ) and keep the conversation going.

5- posting on pages – Another way around this is to post the image directly to your fanpage and then SHARE it to your group, team page or group or personal profile.  Let’s look more at pages and why that is okay.  Facebook created pages FOR businesses!  It is expected that you will post things on your business pages that are less personal.  If you MUST post that one image that you got in an email and you have NO way to make your own or modify the image first, post it to your page and then share.  Then the “offending party” is the page and not you personally.  Even if the post is removed, you shouldn’t be put into jail.

Pages are also an excellent place to upload your albums of items for sale.  Even if you are going to post it into your sales group….since the post originated from your page, its not seen as you personally being spammy.  If you do load albums to your groups once a week or take them up and down, after a while, Facebook will start to see you as spammy and will flag your albums too.  So use your pages as a “gateway” to posting into your groups.  I know it’s slightly a hassle, but SO much better than being unable to post for a week or 2 and loosing out on your sales or even a few parties because you aren’t playing by Facebook’s rules.

6- Yard sale pages – These are a great place to find new customers and potential consultants.  There are a few things to remember as you are posting in yards ale groups.  First, follow the group rules.  Be sure to read the group rules before joining and then check them again from time to time.  If they sound super serious about no MLM’s or no business posting, keep looking for another group to join.

Second, when posting into groups don’t post the same things again and again.  Recently my 5 year old and 3 year old have been telling Knock Knock jokes.  They know 1.  They tell it again and again and again.  And just when you think they are done…they tell it again.  I am SO tied of hearing the same joke that I even tried to teach them another one just to get a little variety.  Did it work?  Nope.

Don’t be like a 5 year old with only 1 knock knock joke.  Keep your posts interesting and vary your content

Third, be respectful of the group and the members in the group.  Don’t post every single day or even every other day.  Remember the knock knock jokes?  Even if my kids knew 5 or 10 different jokes, if they were telling them every day at 10 am, I would get pretty tired of it really quick.  By spacing out your posts, you are reaching more people and showing that you aren’t going to be a pushy salesperson but that instead, you will respect them.  This goes a long ways with people who are seeing you for the first time.

And Fourth, Don’t sell individual items  in yard sale pages.  If someone comments and wants to buy a specific piece, take the conversation out of the group and into a private message.  While selling in yard sale groups isn’t against Facebook policy, it is against Paparazzi policy.

7 – Images and graphics – There are a LOT of great images and graphics available for you to use.  In fact, we have an entire section of our website dedicated to images that are free to use and have been made just for you!!

Be careful about using images that a lot of other consultants are using, especially if you are all posting it around the same time (like we talked about before in the sections about posting in groups and posting on pages)  Make your own image up if you want to share about a special Paparazzi is running!  It is important to be different and keep things fresh so that you don’t look spammy.

Another word of warning, some images that are made by other consultants aren’t made from places that allow the images to be used.  There have been consultants who were sued for using copyright protected images.  Be careful which images you use and where you get them from.  The good new is, all our images are made from Creative Commons Licensed images and modified by yours truly to be simply amazing!  (so in English, that I do my homework and try my best to make sure that my images are safe to use to market your business).

8- Messages – You may have seen Facebook already trying to protect you from people sending you messages.  It is called “filtered messages”.  A lot of times, when you aren’t connected to a person, Facebook with filter the messages and put it in a “special” place.  They figure that if you really needed to message that person, you would just be friends.  It becomes a big problem for you when you need to message party guests or customers who don’t mind buying from you, but don’t want to be friends either.

To avoid this, be super sure that you need to actually contact and that your message is one they won’t mind getting!  Don’t send mass messages or use group messaging to try to book parties, events of find recruits.  Group messages get old really quick and is a fast way to get flagged as spam.

9- Friend requests – just like with sending messages, sending bunch all at once will get you thrown into jail.  Request people you actually know in real life first and then as you want to connect with other consultants or team members, either let them send the request or request only a few people at a time.

Keep in mind that Facebook for your business is more like a marathon and less like a sprint.  Build your business a little bit every day.  Reach out a little bit every day!  The habit of being consistent and working your business slowly but regularly will be what sets you apart from the crowd!

Resources:

$5 Jewelry  |  Info graphics  |  Just For Fun / Anytime  |  Album Cover Images  |Host a Party Images

 Join My Team Graphics  |  Misc. Images and Graphics  |  Before the Party  |  At the Party  |  After the Party

 Online Party Games  |  Motivation and Inspiration  |  Holiday and Seasonal Images

Timeline and Event Images  |  Paparazzi Logos  |  Paparazzi Style Snapshots

Show Challenge:

What is 1 way you can tweak what you are doing on Facebook so that you avoid jail time??  Start doing that today!


Show Notes

Staying Out of Facebook Jail printable show notes


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Lisa Abercrombie – Paparazzi Jewelry Elite Leader Interview

Lisa is a Rock Star online and an amazing team leader.  She has a lot of insight and tips to share with us in today’s episode…

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Lisa Abercrombie - Paparazzi jewelry Elite Leader quote 2

Training:

Lisa Abercrombie - Paparazzi jewelry Elite Leader - pic 2 Lisa Abercrombie - Paparazzi jewelry Elite LeaderToday I’m pleased to welcome to the call Lisa Abercrombie.  She is amazing and you guys are gonna learn so much from her!

Let me tell you a little about Lisa before we jump into her training for us.  Lisa is the other of 4 boys and they are age ranges from 6-15.  She has been in Paparazzi for 5 years.  She started the very last day of September in 2011.

Lisa is married and they live over in Virginia.  Now her hubby is able to work from home so that frees up their schedule.  He was able to do that in March of last year.

Lisa has a background of working in a hospital lab.  She did that for a couple of years.

When her oldest started kindergarten, she started to stay home with her kids and started her own video editing business.  She did that for 7 years.  That’s where she gets her awesome graphic design skills and graphic design skills that you’ll see on her website.

Lisa is an Executive Producer with Paparazzi.  She has reached Crown Club 25 and she is Life of the Party with Bronze access.

Lisa is also the brains behind the website HotsyTotsy.com.  And she says to be sure to keep an eye out on that because she has big plans and there’s some amazing things coming to that website very soon.

Lisa, did I miss anything?

Lisa: I think that’s most of it.

Awnya: Awesome.  Awesome.  Well, let’s jump into the very first question.

What got you started with Paparazzi?

Lisa.  This is kind of interesting I think.  My video business was going and then we moved over here to Virginia. I had a baby and I took a year off my video business because I didn’t know anybody.

Then I was ready to start like posting adds on Craigslist to start making video montages again.  My sister called me literally the night before, because I had plans, she called me the night before and she said, “I have to tell you about this thing.  I just went to this jewelry party and it’s called Paparazzi and everything was $5.”

She lives in Utah where it kinda mostly started.  So she told me all about it and for some reason I do everything she tells me, because she’s my older sister, so she’s like, “You should sign up.” so I went online to do a little research.

There wasn’t much to see but I found out kinda what it was and I was really excited and so the next day I called my future sponsor girl, you know, she went and got her name for me.  She was actually doing an event.  She couldn’t talk to me and I told her I wanted to talk to her right now because I wanted to sing up so badly and so she took off from her event and had somebody help her out.

That’s how I signed up and I am really an entrepreneur at heart and so any kind of business challenge is super-duper interesting.  And so that’s why I wanted to do it.  I didn’t even know it was all $5 really.  I didn’t know all the earrings came for free with a necklaces until I opened my packages.  I was a pretty big surprise and I loved it.

Awnya: Your sister told you to join and you joined.  I love that.  I don’t know anybody else who has that same story.  That’s great.

What is your Paparazzi why?

Lisa:  First I did it to be challenged.  Cuz, I don’t know. It’s kinda like, my sponsor did it and she was this girl who was like 10 years younger than me.  And I was like, “Well, I can do that.  You know, I have all this life experience and I’ve been through college already and I know more people probably.”  So it was kind of a challenge to see if I could be as successful as her.  That’s why I first started.

And then I learned more about the creativity part because Paparazzi doesn’t have very many rules, which I love.  And because of that, I’ve been able to come up with ideas and solve problems because they are not telling me every single little thing to do.

For me, that’s really liberating and for me, it gives me a purpose beyond just cleaning my house and watching my kids.  You know what I mean?

Awnya: Oh, totally.  And as a mom, and a stay at home mom, you need that creative outlet and adult conversations.

Now, have you noticed that your why has changed from when you first started to now, where you’re an Elite leader.

Lisa:  A little bit, yeah.  At first, it was about me, you know.  “I wanna hit these goals.  I wanna see if I can do it.”  It was like that. But now…my personal goal, when I heard about Leadership Summit, was to get to Leadership Summit.

And so last year I was able to go.  I hit Executive producer a year and a half ago and I got to go to Leadership.  It was amazing and I loved it.  So it’s not like I dreamed to be a Maven A-lister although that would be great.

But my goal now is to like help other people get there because, for me, that was like the crowning achievement was to get spoiled at Leadership.  So I really, really want other people to go.

And so, I have my first team member, Dawn Ortiz and she gets to go to Leadership this year. So she’s the first one in my downline who gets to go and I’m so excited to see her hit that huge, huge goal cuz I know that was a big one for her.

That’s kinda what it is at this point.  I’m trying to figure out how to teach other people how to progress and not just sell jewelry every day.  So yeah, it’s changed a little, but I still do it in the same way.  I like to be creative and stuff.

Awnya: Oh! We love Dawn!  She was on the Podcast a couple of episodes ago.  So if you want to go back and listen, PapaRockStars.com/Dawn is where her interview will be at.

I love that you want to help more people get to the Elite Leadership Summit because they really do spoil you guys and that is such a really cool goal.  Not just to make a ton of money but to help other people.

So we are going to take a little bit of a shift here to your worst Paparazzi moment.

So draw us a picture take us to that moment in time that was your Worst Moment with Paparazzi.

Lisa:  This is a fun story to tell.  This was right when I started because I didn’t know what I was doing.  You know what, it doesn’t even matter if I knew what I was doing.  It’s just that I saw a lot of potential in this business.

So what it was is when I sighed up, I live in Virginia and I’m about 1 hour and a half from Washington DC.  And so between me and Washington DC there are like the richest houses in the whole country because you have all these executive homes.

So when I signed up, I thought, “Okay!” and I was the ninth person in the state to sign up.  So I was like, “I’m gonna kill it!  I’m gonna get all of northern Virginia under me.”  That was my plan.

So then I went to my friend who was a marketer.  And she said a job fair would be the very best place to find people.  And so I’m like, “Rock on, this is what I’m gonna do”.  I went and found a job fair right in the middle of Washington DC and signed up to sell jewelry at it and to present my business.

It was very expensive.  I think it was $800.  So I went for it.  I signed up for that thing and I was ready to go to DC.  So the day before I was supposed to go I realized that it was DC and I’m not going there alone and I’m not driving in the traffic alone cuz its scary.

So I paid a teenager friend $100 so that she could help me.  That wasn’t a huge mistake. That was fun getting to know her and having her support.  So she came with me.  So then it was $900 is what my point is.  So then we drive to DC.

And the place was like right downtown and we drove around the block probably 7 or 8 times because I couldn’t get into the other lane to get into the hotel and drop off all my stuff.  Anyway we finally did.  It was very scary.  I got in there.

Oh!   Oh I didn’t tell you the other part.  Also the day before they called me and they said, “We just realized you were going to sell your jewelry there and you’re not allowed to sell products at our job fair.  Do you still want to go?”

  So after thinking for just a couple of minutes I’m like, “Yeah.  Yes I do.” because I had in mind that this job fair was going to kill it.  So I went to an event where you can’t even sell stuff and I paid $900 which was insane.

So I didn’t regret it yet.  I went in there and presented and had those drawing slips.  People filled them out and by the end of the day I have 35 people who wanted to sign up for Paparazzi.  Cool right?!

So these 35 people, I get home and I start calling them all.  Every single one of them I leave messages.  Pretty much nobody’s home.  I leave messages, I call the next day.  I’m super excited.  And then I started to actually talk to them.  And I didn’t know this, but I’m telling you guys not to make the same mistake.

Every single one of those people needed a job like today. They needed a McDonald’s job.  They needed cash.  They didn’t need a business opportunity.  It was absolutely the wrong audience.

I felt defeated and I don’t know.  “$900 really?!”  That was more than my kit.  I got the $750 kit at that time.  It kind of kicked my butt and I was very bugged.   But I had signed up for 9 other events.  I signed up for 10 events the day after I signed up for Paparazzi so I was obligated and committed to go to those other 9 events.

So I just kinda brushed it off my shoulders and did everything else anyway and pretended that never happened and moved forward.

What is the lesson you want us to learn from that?

So I kinda learned a little bit of a lesson from that.

And that is, it can get kinda crappy.  You can lose a lot of money but I feel like I planted a seed there because nobody in Virginia had heard of Paparazzi.  Nobody.  And so at least people started knowing what it was.

And because I was active and because I was doing all my stuff, I got quite a few signups from the Zip code finder where people could call Paparazzi and find out who was active in our area and I was the only one and so I had maybe 10 different people in the next couple of months who signed up from adjacent areas to where I live.

So it did pay off.  I didn’t know that it would.  I just kinda thought that one event can’t control the future of my business.  That would be silly.  That’s my lesson that I learned.

Awnya:  I’m gonna highlight a couple other things that you said in there that I loved.  So you said to keep pushing through, even when you have those bad events, spend $900 to get nothing.  You just keep pushing through.

And then the second thing that you said was to be active so that people can find you in the consultant search and that’s a great way to find new people in your area and to build your team, right?!

Lisa:  Yeah, I’ve never been inactive.  I can’t even imagine that.  I don’t think I would be serious about my business if I let that slide.

Awnya: And it’s really not that hard to get 25 pieces a month.  Just join the Fashion Fix and you’ve got that taken care of, right?!

Lisa:  Yeah.  That wasn’t always available so I have had some days before where, you know, the time was getting close but I… actually, just a couple of times, so thank goodness for the fashion fix now.

Awnya: Let’s keep moving right along.

What is a habit you feel contributes to your success?

Lisa:  A habit I have would be, I kinda mentioned it when I talked a second ago.  I obligate myself to something so that I cannot let anybody down.

So I’ll sign up for events 6 months away and then I know I’ll be active in Paparazzi clear through that.  It just keeps the ball rolling.  So I try to sign up for events far away.

Another thing that I do that’s an obligation is that I’ll promise my team something.  Like right now, we are doing a contest where we are getting no’s.  Go for No like they taught at Empower Me Pink.

 And so there’s a contest where our team has to get 30 no’s a week for 2 weeks.  And I put myself in a group with my birthday because we grouped by birthdays. And so I have to do it too.  And so I’m trying to figure out ways that I can do the same thing that they are doing.  I’m trying to get my 30 no’s.

And by obligating myself to that, and I’ve promised prizes and I’ve promised an end date, it just kinda keeps me from being lazy about it and from slacking a little bit.  And I don’t always have a contest going but I try to keep them kind of consistent every month or two so that everybody stays kind of on their toes.

Awnya:  Planning for the future.  Planning for events in the future, planning for your team in the future.  You’re not going day to day or week to week or month to month. You’re looking forwards into the future for your business and for your team, right?

Lisa:  Yeah, it’s smart to do the day to day stuff so you don’t get overwhelmed, but obligating is something.  It works.  It totally works.  I don’t know why I do that or how I figured it out, but it’s kind of my system now and so I’m just gonna do that forever cuz it works for me.

What advice would you give to a brand new Paparazzi consultant just barely getting started in their business?

Lisa:  I would say consistency.  I am not consistent.  I’m a really big procrastinator and sometimes when I finish a project, I’m like, “why wasn’t I doing this every day?” you know?!

In fact, there’s this trick I’ve learned and I haven’t even watched anything about it, I just found out it exists.  It’s called the 90 second rule.  And what it is, it’s called the 90 second rule.  And what it is, is if you have something to do, let’s say you need to clean up the kitchen table after breakfast from your kids.  If you take 90 seconds and put all their dishes in the dishwasher and wash them off, its gonna take you 90 seconds to do it.

If you wait until later, then you have to like soak the dishes, scrub all the stuff off and its gonna take you way, way longer than the 90 seconds it would have taken before.  With consistency, you can totally apply that.

Let’s say for example, you have new jewelry that just came in.  It will just take you a few minutes to go to your website, pull up the pictures and post them on Facebook.  If you wait till later, you may have sold 1/2 of your stuff and then you have to figure out what’s missing and you have to make sure you have everything labeled correctly.

And so consistency and doing small tasks daily.  Seriously, I bet you I would be way higher now if I had been more consistent. I’ve been working on it and so it’s something that I’ve improved, but I would suggest to everybody that they be consistent.

And the other thing about consistency is that your customers are going to see you as something reliable.  Like I know I can go to Walmart today, they’re going to have the stuff I want because they consistently carry their products and stuff.

 And so I’ve been working on consistency with my LIVE sales.  And so my customers, like I do it every single Thursday nights.  And so now my customers know where to find me and where to look for me and it’s cool.

So sometimes if I’m like 2 or 3 minutes late, I have people messaging me, “Where are you?  Why haven’t you started?”  which is great.  It makes you feel pretty good and then you’re able to sell more, of course.  That’s it.  I would say consistency could carry your whole entire business if you do it.

Awnya:  The 90 second rule.  I haven’t heard of that before but I love that! and I’m gonna have to start doing it.  Cuz as we’re speaking, my kids oatmeal bowls from this morning are sitting, drying in my sink and you’re right!  It’s gonna take me so much longer to do those dishes because I didn’t do it the first time.

What is 1 thing you would suggest to a consultant who is feeling stuck in their Paparazzi business.  What would you tell them to do to get things energized again.

Lisa:  You know what?!  This is what I do for my backup.  I call it my backup plan.  Almost anybody on the planet will do fundraiser stuff in one fashion or another.  What I’ve noticed about people, they do not do for themselves, but they’ll do for other people.

In fact, when I have girls trying to hit rank, I tell them to ask their friends if they want to help them hit an rank by buying their jewelry or by ordering or whatever.  Because people will do for other people before themselves.  So with a fundraiser, there’s 2 different ideas.

One is, like let’s say you can’t find any events or let’s say an event got canceled and you need something last minute.  You can often find a local fundraiser that’s already happening and be a part of it.  You can go in and have a table because if you are willing to donate part of your profit, everybody wins.  It’s not going to hurt them or you.  So you can usually get into an event last minute.

Whether it’s a booth or a quarter auction, they have those a lot around here, or something where you donate and raffle off prizes.  Because then you can go there and meet people and network.  So fundraisers and a super, super good backup plan.

The other thing you can do with a fundraiser is, do a live party as a fundraiser.  And this is really interesting.  So I only started doing live parties in…maybe the end of October.

And I decided for New Year’s Eve, I wanted my boys to do something.  For Christmas, we didn’t do an angels tree or a Sub for Santa or anything like that.  And I didn’t want to miss out on the opportunity and so we decided to do a fundraiser with the boys and have them sell the jewelry in front of the camera.

We did that.  We set that up for New Years Eve cuz I know a lot of moms would be sitting home anyways. We did okay.  They lasted about 15 minutes and then my husband took over and did it for about 30 minutes and then the phone died.

And so I picked up where they left of the next day and did a live party for like a long time.  Three or 4 hours.  And what I ended up doing is, we picked the Make a Wish foundation and I labeled my live video with that.  “Make a wish fundraiser.”  I donated all the profits because that’s kinda what I wanted my kids to do anyways.  So I wrote this.  “Make a Wish foundation fundraiser.  All profits donated.”  That was my biggest sale I’ve ever had.

It was so cool because I had a lot of people curious because it was not just for me to make money.  And I know that why we’re here, to make money, but you’re gonna learn really fast, it’s not just about that.  And so I was able to sell a whole bunch of jewelry, get rid of a bunch of my stock that I’m tired of and it was just a really good booth.

And from that point it made me pretty motivated to start doing them every Thursday night.  And I have made some customers from that sale that I wouldn’t have made before because they bought to help the Make a Wish fundraiser, not really because they loved jewelry.  That would be my advice.  Just look in the fundraiser arena until you get things going again.

Awnya:  Well, and even thought you didn’t MAKE a ton of money with that, like you said, you cleared out some of your old inventory so then you’re able to buy new things.  So then it’s a win, win for everybody involved.

What is a quote that inspires you?

Lisa:  So I’ve thought about this and I like quotes but I couldn’t think of one from somebody else.  And so I made up one when I first started and I think this is 100% true.  Now it’s not inspiring as far as like motivational, but it is as far as having this business.

Lisa Abercrombie - Paparazzi jewelry Elite Leader quote

It is really, truly like we’ve won the lottery.  And so if you work super hard, your payout is going to be bigger.  And it’s kinda ringing true for me now because I have a consistent paycheck from my team.  Looking back, I couldn’t have imagined having a big paycheck but it’s the coolest thing ever!

Like, we just redid our kitchen.  We’ve been putting that off forever because nobody ever has extra money.  And so we were able to do that and it’s because I kinda look at this business that way, you know.  If I don’t get a big paycheck it’s kinda my fault because I’m not working hard enough.

Awnya:  Oh, that totally makes sense.  It might not be a quote from Vincent Van Gough or something, but it is totally perfect.

Last question.

Here on the PapaRockStars podcast, we like to do a weekly call challenge.  So

What is 1 thing you would challenge the listeners to do in the next 7 days to take action in their Paparazzi business?

Lisa:  Going back to what we were talking about, there’s 2 parts to this…

I would say why don’t you jump on the challenge to my 30 no’s in a week.  And that way that works in you need to ask people about their business.  Like you need to straight up got to their face and say,  “You know what?  You know I sell jewelry.  I’ve never asked you.  Is this something you want to be a part of?” or you could say, “Are you interested in buying some of my stuff?”  You know, whatever you want to ask them.

And what you’re doing is, you are going for 30 no’s in 1 week so you can split it up however you want.  In the no’s you’re going to get yesses, obviously. So you’re going to find party bookings, you’re going to find interested recruits and you’re gonna make more jewelry sales.  So I would challenge you to do the 30 no’s in 1 week.

The other half of that is the consistency thing.  So make a goal to make this 30 no’s challenge consistent.  Like maybe you need to make sure you’re running 1 errand everyday so you can talk to 2 or 3 people.  And that will get some of your no’s done.  Or make sure that you block out a time each day like from 10-11 and make a ton of phone calls.

Do something consistent.  Don’t put it off till the end of the week and maybe you’ll also, in doing that, you’ll find something that works well so that you can just start doing that for the rest of your life and start doing that for your business.

Awnya:  So 30 no’s.  And a “maybe” or a “not right now” does not count as a “no”, right Lisa?

Lisa:  Right!  Yeah.  It has to be a straight up “no”.  “No no no”.

Awnya: So I’ve done these challenges before and it gets to the point where when someone says “yes”, you kinda get disappointed.  It flips is on its head a little bit.  So don’t get discouraged.  You’ll get your 30 no’s, you just have to push thought a little bit.

Lisa: Yeah, yeah exactly.  My plan, I’ll tell you really quick.   I’m going to call the retirement centers and the hospitals where I live.   I’ve been wanting to do that since I started.  And then the other one is, I’m finally going to try to do a bingo party in person.  And so I’m just going to message my customers directly and just say “I’m doing a bingo party will you come?”  And then there we go.  So hopefully I’ll get my 30 no’s pretty fast, but it’s a good plan because these are things that I’ve been putting off for forever.

Awnya: And now your forced to do it cuz you’re like, “Man I need my 30 no’s” and your team is counting on you and so now you just gotta do it, right?!

List: Unfortunately yes, but I will be so glad.

Awnya: Lisa, I sure appreciate you coming on the call today.  You have shared some gems and our listeners are going to LOVE it!


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Finding Balance

Finding the perfect balance between home, business, and personal life is a constant process.  Today we talk about a few things to help you keep things balanced.

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Finding Balance

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This is a topic that has been near and dear to my heart lately.   If you are a long time listener, you will know that I have 7 kids.  They are 14 years old to 14 months old.  They are active in sports, clubs and with friends.  I am active in our church group as well.  And then on top of that, supporting my growing team and leaders.

I love everything that I do and have evaluated all my activities regularly to make sure that I’m not spending unnecessary time on activities that don’t bring me joy.

Now, I’m constantly trying to find a good balance between home, family, cleaning, business, and personal time and while I’m definitely not an expert on time management, I have found a few tricks along the way to help me get more things done.

#1 – Touch things once.  Let me explain.  If you clean the dishes from the table, don’t just put them in the sink and then come back later to scrub and put them into the dishwasher.  Rinsing them the first time you touch them means that you won’t have to spend time scrubbing them later on.  It means that you will be able to just run water over them and set time in the dishwasher.

I can’t say that I’m the BEST at this particular tip, but when I DO do it, life is MUCH simpler.

Another great example is making my bed.  If I were to get up and immediately make my bed, not only is my room much tidier, but then I don’t have to come back to it later on in the day and make it.

2- Multi-task.  This is probably my BIGGEST secret.  There are things that I have to do everyday and can’t really get around.  One of those things is picking up my kids from school.  But it’s not as simple as just picking them up.  The pick-up lane at the school starts to fill up about 10 minutes before classes let out and if you aren’t parked and waiting before then, it takes you 3 times as long to get you kids loaded up and then maneuver out of the pick up area and away from all the kids, cars and crazed parents.

While I was sitting, waiting for pickup, I used to play on my phone.  Check in on Facebook, call my mom, etc.  Now, I bring something to do while I sit.  Sometimes I brainstorm for ideas for upcoming newsletters, trainings and podcasts.  Other times, I will bring Thank You notes that I need to write or a list of people I need to call.  That way I have something productive to do while I sit.

Soccer games are another prime example of this down time.  We have to be 45 minutes early to the game so they can warm up and then my son usually sits out at least 1 (sometimes 2) quarters.  It’s sometimes fun to just sit and watch the other team, but I feel much more accomplished if I have something I can accomplish while I sit.

3- Find time for you – This is a MUST!!  After 14 years of being a mom where I am constantly giving of my time, energy and sanity, I have finally learned the importance of ME time.  I try to fill these times with some sort of activity that is either extremely relaxing (like a massage or a pedicure) or something that will feed my soul.  Exercising on my elliptical while listening to an audio book is one of my favorites.  Reading a self-improvement type book or listening to a podcast are a few other things I enjoy doing.  Sometimes I can do these while I do something else (driving to visit family is a prime time for me to listen into something for me since the kids are on electronics or watching a DVD) but other times, it is just 5 minutes that you give yourself.

When you give and give and give to others, its easy to feel like you run out of things to give.  You get worn down, drained and tired.  (and this is me speaking from personal experience).  So, go on a date with yourself.  Take 5 minutes to paint your nails or to read a paragraph out of a book.  It might seem like little things but these will TOTALLY help in the long run.

4- be PRESENT with people.  One of my BIGGEST pet-peeves is watching people checking out at the grocery store and hardly even acknowledge the person who is checking them out.  They are talking on their phones or texting.  In my option it is SO rude.  People are more important than electronics and I think that as a society we sometimes forget that!  When you are spending time with your family in the evening or after school while the kids are eating snack, put away your phone or computer and talk with them.  Listen to their day.  It only takes 5 minutes or so, but they will feel heard and loved.  Your relationships will be better because of it.

In your other relationships, find ways to honor the people you are with as well.  Constantly checking text messages when someone is trying to talk to you is rude and makes them feel less important and valued.  Put your phone down, enjoy your conversations and strengthen your relationships.  In the end, this will make a HUGE difference in finding balance in your life.

5 – Delegate.  This is something I still struggle with sometimes.  It is SO much faster for me to put away the dishes or to make dinner than to try to instruct someone else on how to do it.  It is so much easier to just handle all the snacks for the Valentines party at the school instead of delegating it because you don’t have to worry that it won’t get done.

The thing to remember is that it might be faster the FIRST time for you to do it, but think about the second time or the third time, or the 50th time.  If you delegate, you might have to spend a little more time upfront training someone to do a specific task, but in the long run, you will save a TON of time!

A good example of this is when my kids load the dishwasher.  They put things in all kinds of weird places and in ways that it will never get clean.  The FIRST thing I do is to THANK them for trying.  Tell them they did a good job and then offer a suggestion or 2 on how they could do it next time to help the dishwasher clean better.  Then the next time repeat the process.  After 4 or 5 times they will be loading it like a pro!  On the other hand, if you yell and tell them what a horrible job they did, they won’t want to try again, so be positive and encouraging and limit your “tips” to 2.

A few of the tasks I’ve been delegating, matching socks, sweeping the kitchen floor, vacuuming, unloading and loading the dishwasher, making dinner (just a few times a week), and even getting the mail.  They might seem like a little task, but they add up.

As a bonus, delegating tasks will help your kids or husband be more aware of everything you do around the house and they may even be a little more considerate when making messes.

6- Business time.  I know we’ve talked a lot about being respectful of others and their time, but I just had to mention one more thing.  Schedule time for your business.  For me, we know that Wednesdays are online party nights and Thursdays are team meeting nights.  On those nights, its expected that I will do business.  Also, during nap time is when I get a lot of my business things done that I need to do.  Around those times, I’m able to schedule things in and work with my team as they need me.

But, there has to be a time where you also put business away and spend time with your friends.  With your family.  With your kids.  Don’t make them feel that Paparazzi is more important than they are!  Paparazzi is all about family and making your business work around your life, not the other way around.  If someone messages you about joining your team at 3 am…don’t drag yourself out of bed to respond!  They will be excited to hear from you when you wake up!

Don’t skip out of your little girl’s dance recital to answer a question about a necklace or pair of earrings.  It will WAIT but your little girl dancing will not.  There is time every day where I put my phone down and have family time.   And when that time is over (whether it’s 30 minutes or 2 hours…) then I can respond to my texts and messages.  Sometimes “problems” solve themselves!

You might be thinking this tip sounds a little crazy, but if you set up your business so that they second someone messages you or texts you, you respond, that might be great for the first 10 or 15 team members, but as your team continues to grow, as your customer base gets bigger, that will just multiply.  I’m sure there are leaders who are bombarded with messages constantly!  Set those boundaries (spoken or unspoken) early so you can avoid problems later on.

Finding balance doesn’t happen overnight and it’s not something that once you find it, you will always stay in balance.  The trick is to constantly be tweaking and changing what you are doing until you find the best fit for you.  Until you find the ways that you can simplify your life and magnify your efforts for maximum success.

Call Challenge:

Focus on one area that you feel out of balance.  Is it your finances?  Spirituality?  Relationships?  Maybe its your housework or your team training.  Find one of the areas you would like to work on this week and commit to 2 ways help bring that area back into balance in your life.


Show Notes

Finding Balance – printable show notes


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