Facebook LIVE videos training

Live videos are all the rage right now.  Facebook is showing live videos first in the newsfeed and friends are enjoying interacting and seeing your face.

But does the thought of going live make you break into cold sweats?  Let’s talk about some things you can do to prepare, research and plan out your live videos for maximum success.

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Listen now or download this week’s episode to listen later here:

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Facebook Live Paparazzi Party graphic

Training:

 

First – why are you going live?  Make sure that you have a purpose in mind for why you are going live.  Are you doing a facebook sale?  Sharing about your latest vacation?  Talking about a huge achievement your team just reached?  Make sure that you know what you want to share so your video stays on track and meaningful.

Second – be yourself.  Let your personality show through.  Be professional but not TOO professional.  When you let your personality show through, your friends, family and anyone who might be watching you will get more of a feel for WHO you are.  They do business with people they know, like and trust.  By letting your true you shine, you are more relatable.  It makes more of a personal connection and that makes it more likely that they will make a purchase or join your team!

Third – do your homework.  This is going to be the MAIN part of the show today because this is how I have become more comfortable with Live videos and how I continue to find new ideas to use in my videos.

Watch the leaders – live vidoes are taking Facebook, Instagram and Periscope by storm!!  There are definite leaders that are killing it on Live videos.  Take some time and watch the videos they are doing.  Take notes on the things you do like and the things that you don’t like as much.  These are working examples of what to do and do well.

Food Network Star – This might sound like a crazy tip, but I’m only getting started!  I stumbled across the show, Food Network Star.  On this show, contestants compete for the final spot by cooking, doing videos, live videos, using social media and learning out to present themselves on camera.  The point is to find the person who will get their own show on Food network.

As you watch the episodes, you can see the contestants do videos, hear immediate feedback from the judges and learn what will capture and keep the attention of your audience.  Now, there is some drama because it is “reality TV” but the feedback from those judges and learning what makes a likable, relatable TV star is priceless information.

Watch a few episodes, take notes and implement those tips into your live videos.

QVC – Another place you can do some AMAZING research is on QVC or any of the other home shopping networks.  There is a reason why these channels are making money.  Why brands who get featured on these networks see amazing EXPLOSIVE growth.  They have been practicing and honing their selling skills for YEARS.  They know how to get you to spend $375 on a toaster that will also make you orange juice and iron your shirts.   The truth is, it works!

Watch some QVC while you are doing some laundry or bagging orders.  Again, take notes on what works.

One night, while I was doing some laundry, I took my own advice and turned on the home shopping network.  I was interesting to listen to the descriptions and maybe pick up a few tips.  It was pretty interesting but one item in particular grabbed my attention.  It was an ugly, itchy looking horse hair poncho.  It was something I immediately disliked and couldn’t believe that people were playing $350 for it!

I listened to the lady tell about the thread count and they colors available and then the camera switched to a model actually wearing the poncho.  And then the magic happened.  The hostess said, “Tina, didn’t you just have a baby 4 weeks ago?” and the model nodded. “Can you believe how amazing she looks in this poncho?!” the hostess continued.  “It hides all that post-mommy belly and she looks stylish and trendy! “

All of a sudden, in my mind, I said, “I’ve had 7 babies!  I need that in my life!” And this is when the alarm bells started going off.  Only seconds before, I was dead set against this poncho and then I was ready to pull out my credit card and get me an itchy, scratchy, ugly, overpriced poncho.

This instant shift in my mind made me take a step back and evaluate what had just happened.  The hostess had created a NEED in my mind. She had stopped talking about the thread counts or possible colors – she had enticed me with covering the less than flattering parts of my body.  By pulling in those personal details of her model, my mind made a shift too.  It made a connection.

Doing this in your live videos will make a HUGE difference too!  Stop talking about the fact that everything is only $5.  That it is nickel and lead free.  Instead, mention that in passing and then focus on WHY they NEED the item you are showing!  Is it the perfect way to complete an outfit?  Maybe it is a Go-To accessory that looks great with any outfit.  Maybe it’s a pair of earrings that works well with a pair of jeans or a little black dress!

Highlight WHY they need what you are offering.  Make that personal connection and you will make more sales.

This is just ONE of the things I learned watching a few minutes of the Home shopping network.

Can you see how doing a few minutes of research can be super valuable to you in your live videos?

Now I’m not saying that you should become a Paparazzi infomercial, but you SHOULD learn how you can make your videos stand out from the other consultants who are doing live videos.  Set yourself apart from the crowd.

Fourth – Timing.  When you are doing your live videos, don’t forget that we offer a whole lot more than $5 Jewelry.  During your live videos is a great time to sprinkle in information about hosting a party or joining your team.  Now notice, I said SPRINKLE.  That means just a little bit of those things, not a lot!  It also doesn’t have to be anything super elaborate.  Just a quick mention so that it is something that they are thinking about or so if it has been something they are thinking about, your quick mention might prompt them to take action!

Fifth – Look professional – This is something that has been covered in several Paparazzi trainings, but it is worth talking about again.  These videos represent you and your Paparazzi business.  This is not the time to be sporting no bra, your pjs or your messy hair.  Be sure to look nice.  Put on some make up and be extra sure that you are wearing your Paparazzi jewelry!  This is your business and you need to represent it as such.

By looking professional, you are telling others that you are serious about your business.  That you care enough about what you do to dress up and show up.  This goes a lot ways with your customers.

Nearly 85% of all communication is non-verbal and you don’t want to be judged before you even have a chance to talk about the jewelry or show your customers any of the amazing pieces you have available.  So be sure to let your friends, family and customers know that you are serious about what you do by the way you are dressed.

With just a little research and a little trial and error, you will be a pro-live-video-er in no time flat!  Give it a shot.

Show Challenge:

Go live at least 1 time in the next week! Whether it is your first LIVE video or your 100th, go live and implement 1 of the tips you learned today!  For a bonus step, tag @PapaRockStarsPodcast in the comments of your video.


Show Notes

Facebook LIVE videos training printable show notes


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Staying Out of Facebook Jail

How to avoid Facebook Jail

Have you gotten thrown in Facebook jail?  It seems to come without warning and makes it so you can’t post in groups, send messages or friend requests, or sometimes even post at all!!  Let’s talk about how you can avoid going to jail.

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Listen now or download this week’s episode to listen later here:

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to bling or not to bling   i party on Facebook - Paparazzi Jewelry

Training:

So first, let’s talk about what Facebook jail actually is.  If you have been there, you totally know what it is, but if you are new to Paparazzi, maybe you haven’t experienced the “joy” of Facebook jail yet.

Facebook jail basically locks you out of one or several of the features of Facebook.  The most common is posting in your groups, requesting friends, sending messages, or sending friend requests.  Usually you will get a notification that you are unable to do one or several of these things and/or an email.  The length of time you are in jail for varies.  Sometimes jail lasts for a few hours, sometimes a few months.  It totally depends on what you have done to get put in jail and if you have been there before.

Jail in real life or on Facebook is no good!  So let’s talk about some things you can do to avoid jail time….at least on Facebook.

1- Don’t be spammy!  So before we talk more about NOT being spammy, let’s talk about what spammy is.  Spam can be a lot of things.  It can be posting too many places with the exact same message.  It could be posting a slight variation of the same message posted in one place repeatedly.  It can be posting ALL the time about your business opportunity or sales.  It can be copying the same message other consultants are using and posting that.  It can be mass messaging people with the same message.   Bottom line, it is something that is overly done or overly un-personal.

Think about when you go to get the mail.  What do you usually get?  Bill, bill, bill.  Advertisement, credit card application, ad, and maybe (if you are lucky) another piece of junk mail like a magazine or flyer.  Is that fun to get?  Not really.  It’s more annoying and irritating.  It’s not something you want, ask for or even usually inquire back about.  It usually just goes into the trash.

Online, people are little more choosy about what they just “throw away”.  Sometimes, they will just scroll past a post or 2, but if you continue doing it, your friends are going to get irritated.  Soon enough, they will report it as spam.  Or if you are posting in groups repeatedly, a group member could also report you as spam.   Either way, you are wanting to ATTRACT people to your business and being spammy is going to do the exact opposite.

So how do you avoid being spammy?  Listen on!

2- ONE profile per person!  – There are a lot of different opinions on this particular piece of advice.  Facebook terms and conditions that you agree to when you join Facebook states that there is only ONE profile allowed per PERSON, not per email address.  If you are discovered running one, two, or 12 different profiles, Facebook will not put you in jail, they will DELETE all of them. If you are building a business on Facebook, you would loose all your parties, contacts, etc.

It’s also SUPER confusing to your friends, family and team.  When I search for someone that has several profiles…which one should I friend?  If I need to send a message to them….which profile should you use??

So, I stand by the rules of Facebook.  Have only 1 profile.  Better to play by the rules than be sorry.  I have never made a second profile and I haven’t been put into Facebook jail either…so by following these simple suggestions, your one and only profile will be all you need.

3- Don’t forget to be you! – Facebook really, really wants personal profiles to be just that – PERSONAL.  It’s okay to post about your business, but try to add a personal element.  Like have a picture of you bagging jewelry orders.  Take a selfie of you in your favorite new piece of jewelry.  Those kinds of posts show you AND your business, so they don’t raise as many red flags.

If you want to post something that is more business that personal, try to use a 9 to 1 ratio.  9 personal, 1 business.  You friends will still love you and so will Facebook.

4- posting in groups – Posting in groups (sales groups, yard sale groups, etc) is a fantastic way to grow your business.  First, NEVER, EVER EVER ever add someone to a group without permission.  Let me say this again – NEVER add someone to a group without asking and receiving permission first!

The only exception is if you make an event (like for a party) and  then adding the people that want to come to the party into the party group (or VIP group) for the actual live event.  When the RSVP that they are “going” it is a way of giving permission.  Just be sure to put in the event description that they actual event will be in the group and a link to the group so that way they know too.

Okay, so posting in groups – To truly avoid some serious jail time, don’t post graphics or pictures that a lot of other consultants are also posting.  A great example is when Paparazzi corporate sends out an email.  Sometimes they have some really cool graphics they have in those.  DON’T save that image and then post it right into your group.  Even if you only post it once, if 30,000 consultants post the same picture within 24 hours, Facebook will see it as spam.  Make your own collage or image and then post.

Groups are seen as more of a community by Facebook and they don’t really like people doing a lot of business in them.  I personally have a several groups for my team and a VIP sales group and LOVE them!  Be sure to post things that get the interaction up (games, contests, etc. ) and keep the conversation going.

5- posting on pages – Another way around this is to post the image directly to your fanpage and then SHARE it to your group, team page or group or personal profile.  Let’s look more at pages and why that is okay.  Facebook created pages FOR businesses!  It is expected that you will post things on your business pages that are less personal.  If you MUST post that one image that you got in an email and you have NO way to make your own or modify the image first, post it to your page and then share.  Then the “offending party” is the page and not you personally.  Even if the post is removed, you shouldn’t be put into jail.

Pages are also an excellent place to upload your albums of items for sale.  Even if you are going to post it into your sales group….since the post originated from your page, its not seen as you personally being spammy.  If you do load albums to your groups once a week or take them up and down, after a while, Facebook will start to see you as spammy and will flag your albums too.  So use your pages as a “gateway” to posting into your groups.  I know it’s slightly a hassle, but SO much better than being unable to post for a week or 2 and loosing out on your sales or even a few parties because you aren’t playing by Facebook’s rules.

6- Yard sale pages – These are a great place to find new customers and potential consultants.  There are a few things to remember as you are posting in yards ale groups.  First, follow the group rules.  Be sure to read the group rules before joining and then check them again from time to time.  If they sound super serious about no MLM’s or no business posting, keep looking for another group to join.

Second, when posting into groups don’t post the same things again and again.  Recently my 5 year old and 3 year old have been telling Knock Knock jokes.  They know 1.  They tell it again and again and again.  And just when you think they are done…they tell it again.  I am SO tied of hearing the same joke that I even tried to teach them another one just to get a little variety.  Did it work?  Nope.

Don’t be like a 5 year old with only 1 knock knock joke.  Keep your posts interesting and vary your content

Third, be respectful of the group and the members in the group.  Don’t post every single day or even every other day.  Remember the knock knock jokes?  Even if my kids knew 5 or 10 different jokes, if they were telling them every day at 10 am, I would get pretty tired of it really quick.  By spacing out your posts, you are reaching more people and showing that you aren’t going to be a pushy salesperson but that instead, you will respect them.  This goes a long ways with people who are seeing you for the first time.

And Fourth, Don’t sell individual items  in yard sale pages.  If someone comments and wants to buy a specific piece, take the conversation out of the group and into a private message.  While selling in yard sale groups isn’t against Facebook policy, it is against Paparazzi policy.

7 – Images and graphics – There are a LOT of great images and graphics available for you to use.  In fact, we have an entire section of our website dedicated to images that are free to use and have been made just for you!!

Be careful about using images that a lot of other consultants are using, especially if you are all posting it around the same time (like we talked about before in the sections about posting in groups and posting on pages)  Make your own image up if you want to share about a special Paparazzi is running!  It is important to be different and keep things fresh so that you don’t look spammy.

Another word of warning, some images that are made by other consultants aren’t made from places that allow the images to be used.  There have been consultants who were sued for using copyright protected images.  Be careful which images you use and where you get them from.  The good new is, all our images are made from Creative Commons Licensed images and modified by yours truly to be simply amazing!  (so in English, that I do my homework and try my best to make sure that my images are safe to use to market your business).

8- Messages – You may have seen Facebook already trying to protect you from people sending you messages.  It is called “filtered messages”.  A lot of times, when you aren’t connected to a person, Facebook with filter the messages and put it in a “special” place.  They figure that if you really needed to message that person, you would just be friends.  It becomes a big problem for you when you need to message party guests or customers who don’t mind buying from you, but don’t want to be friends either.

To avoid this, be super sure that you need to actually contact and that your message is one they won’t mind getting!  Don’t send mass messages or use group messaging to try to book parties, events of find recruits.  Group messages get old really quick and is a fast way to get flagged as spam.

9- Friend requests – just like with sending messages, sending bunch all at once will get you thrown into jail.  Request people you actually know in real life first and then as you want to connect with other consultants or team members, either let them send the request or request only a few people at a time.

Keep in mind that Facebook for your business is more like a marathon and less like a sprint.  Build your business a little bit every day.  Reach out a little bit every day!  The habit of being consistent and working your business slowly but regularly will be what sets you apart from the crowd!

Resources:

$5 Jewelry  |  Info graphics  |  Just For Fun / Anytime  |  Album Cover Images  |Host a Party Images

 Join My Team Graphics  |  Misc. Images and Graphics  |  Before the Party  |  At the Party  |  After the Party

 Online Party Games  |  Motivation and Inspiration  |  Holiday and Seasonal Images

Timeline and Event Images  |  Paparazzi Logos  |  Paparazzi Style Snapshots

Show Challenge:

What is 1 way you can tweak what you are doing on Facebook so that you avoid jail time??  Start doing that today!


Show Notes

Staying Out of Facebook Jail printable show notes


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Facebook Groups for your Paparazzi Jewelry business

How to use Facebook Groups for your Paparazzi Jewelry business

If you’ve listened to my other trainings, I suggest using fan pages for your business, but what about a VIP customer group?  I think they are an awesome way to sell to your customers again and again.  Let’s talk about how you can use the power of Facebook groups to ROCK your business!

Listen Now or Download:for your usines

Listen now or download this week’s episode to listen later here:

Call Image:

look! new Paparazzi Jewelry New releases for Paparazzi Jewelry...Where?? Did someone say new Paparazzi Jewelry Meme

Training:

So a Facebook group is a fun, easy way to share with your customers when there are sales, specials, new products and just to increase your sales every month.  It is a fun way to stay connected and one of my favorite ways to do business on Facebook.  Let’s go over some DO’s and DON’Ts when it comes to using groups for your Paparazzi business.

DON’T add people to your group without their permission.  This is one of the BIGGEST mistakes that most people make.  Just because Facebook lets you add whoever you want into a group, doesn’t mean you SHOULD add anyone and everyone into your group.  ASK your friends, family and customers in a private message or even by posting on your wall a time or 2.  When they are given the opportunity to join, they appreciate the fact that you respect them enough to ask to add them into the group.

DON’T ask your friends to mass-add their friends.  I mean, it is nice to see that you have 8000 people in your group, but if only 2 of those people are buying, then it doesn’t do you any good.   It is much better to have a group of even 45 people if 38 of those people are regular, buying customers.  So don’t worry about having a lot of people in your VIP group.  It’s more about QUALITY not QUANTITY.

DO- post regularly in your group.  I recommend at least 6 posts a week.  AT least.  I try to post 2-3 times in my group each day.  This keeps customers interacting, remembering you and thinking about you and your products, which are all good things.

DO post things other than business all the time!  A funny meme or recipe is a neat way to add VALUE to your group and, again, keep your customers engaged.  Plus, is shows that you are a real human and not just a money making machine.  People buy from people they know, like and trust, so posting things that help them get to know you, like you, and trust you will help them come back to YOU again and again.

DON’T post 100 times a day.  Posting too much can be annoying and just bother even your best customers.  I like to keep my posts to 10-12 MAX a day in my VIP group.  Usually about 10 items for sale and then 1-2 non-business or funny posts.

DO post pictures of new items you have ordered that people can buy.  This keeps customers excited and gives them a kind of “dibs” before anyone else can.  This helps them feel special and gives them just 1 more reason to join the VIP group.

DO post old inventory items too.  Have a “blue day” or a “necklace day” where you post items that you have had in stock for a while.  Maybe your customer didn’t see those items yet or maybe they forgot they wanted to buy it.  Posting those images will get those products front and center and help you move those pieces out of your inventory.

DO post about hosting a party or joining your team.  Your customers already love the jewelry and you never know when the time might be right for them to host a party or join you team!

DO ask your friends or family and customers to invite people to join the group fun too!  Remember, we aren’t mass-adding, but rather, having them share your group or invite their friends in a personal message into your group.  This is a great way to make new friends and get new customers too!

DO have an occasional drawing, contest or game.  This keeps people having fun and wanting more!

DO be consistent!  Even if it seems like no one is buying!  One day you might have no sales, but sell over $300 the next day.  Don’t let the slower days get you discouraged.  Consistency is KEY!

DO post about your group sometimes and invite your friends to come join in the fun.  Also share the link to the group with your customers and at parties or events.  New group members increases your chance for repeat sales, so promote it occasionally.

DO name your group something fun.  Awnya’s Paparazzi Group isn’t near as fun as The Fabulous Five dollar Jewelry Babes or Bling Babes with Awnya B.

Facebook groups are a LOT of fun and a great way to interact with your customers.  Your group can be what you want it to be, all business, some business and some fun, or a great place for people to get to know you, make friends and shop for jewelry.  It’s up to you!

Challenge:

If you have a facebook group, post every day this week at least 2 times.  If you don’t, start one!!  You are going to love it!!


Show Notes

Facebook Groups Training printable show notes


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How to Do a Facebook Party

Is life a little too busy for you to get out of the house for a home party?  Or maybe you just want to be able to expand your business and customer base?  Let’s get this Facebook Party Started!!

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Listen now or download this week’s episode to listen later here:

Call Image:

Paparazzi Jewelry Facebook Party

Training:

Facebook parties are a great way to party from the comfort of your own home.  Guests love being able to come and go as they need to and not have to worry about dressing up or finding a babysitter.  Hosts love that they don’t really even need to clean their house or make refreshments!  And best of all, I love that I get to meet new people and have a lot of fun without having to leave the house!

While there are a LOT of different ways to do an online party (Back office party, Posting pics from the Back Office on your Facebook event, and posting pictures from your personal inventory are the 3 most common) today, I will be sharing how to do a Facebook party with products and pictures from your personal inventory.

Create the Event

First thing, you need to create the event.  I always do this through my business fanpage on Facebook.  I also always make the party PUBLIC.  I add the date, time and a description so that the guests know exactly what will be going on.  My descriptions usually look something like this:

Are you ready to Par-Tay?!? Come join the fun as we play games, enjoy friends and feature amazing $5 jewelry. :).
Come play LIVE for chances to win free jewelry and the best selection of jewelry!
There is only 1 of each item and to buy, just comment “SOLD” under the picture of the item you want. Remember, a “like” doesn’t buy it!
Shipping is $3.50 for the first item and 25 cents for each additional item.
The party will be open for 24 hours. The first 90 minutes will be “live” where we will be playing games and having fun!! After the party closes, I will send you the pictures of your items (through FB message) and your invoice to your email. Please pay invoices ASAP.
OH! Just FYI- Everything is 100% nickel and lead free and ALL items are ONLY $5!! 🙂

It is short and simple but covers all the details that they need to know.  Be sure to adjust the shipping costs to what you want to use and also the time frame of the party.  I do all my parties for about 24 hours because for about a year I left them open for 2-3 days and I never had a sale past the 24 hour window.  Plus, since parties are only 24 hours, I can book several back to back in the same week.

Next, I will add a cute Event Image. This help the event look a little more professional than leaving one out, plus it is prime real estate for talking about hosting a party, joining your team, or our amazing $5 Jewelry.

Finally, I will invite the hostess to the event and then add the hostess as a co-host to the event.  Facebook will only allow you to add her as a co-host to the event if you are friends, so I always friend request my hostesses.

Invite guests

The next step is to have your hostess invite her guests to the event.  She can use the Facebook invite feature to do this, but I have found that having the hostess personal message her guests and also posting on her personal timeline to remind her guests in the days leading up to the party will help get more people to the party.

Pre-Party Posting

After the guests are invited to the party, its important to remind them and get them excited to come to the party.  The best way to do this is to post in the event.  I post anything from funny graphics, games, inspiration, memes, images inviting them to join the team and also images for hosting their own party.  I like to post 1-2 times a day until 2 days before the party.  I will post 2-4 times the day before the party and then 3 times on the day of the party with trying to spread them out throughout the day.  Then I will post 1 hour before the party starts, 30 minutes before, 15 minutes before and then as the party is starting.

Party Time

When the party starts, you want to have a good mix of games, information and products.  If people are there having fun, they are more likely to shop and they are also more likely to want to host their own parties.  I like to post a game right at the start of the party and then more games about every 10-15 minutes for the 90 minutes that I have the party live.  I will also post 2 images about hosting their own party and 2 about joining the Paparazzi team during the party.  I like to spread them out through the entire party.

The actual images of the jewelry, I will try to post about 1 per minute.  Sometimes a little faster, sometimes a little slower depending on Facebook.  The trick to posting in Facebook parties without getting put into Facebook Jail is to be sure to type unique descriptions with each picture or group or pictures that you post.  Posting something like “$5” in every description will get you flagged super quick.  You can post the names of each piece of jewelry or a general description of the group of pictures that you are posting, just keep it unique.

Finally, at the end of the live portion of the party, I will thank the guests who come live, and remind them that they can shop for 24 hours.  I will also post a image with “checkout” instructions so they know what to do when they are done shopping and how they will get their invoice.

After the Party

The morning after the party, I will do the party drawing.  I give each guest a drawing for being at the party live, another for participation in each game they played, 3 drawing entries if they booked a party and 10 drawing entries if they joined our Paparazzi team.   I will put all those entries into a hat and draw a winner out.  I will post the name of the winner and tag them in that post.  When the party total is over about $50 I give them a free adult piece of jewelry of their choice and if the party was under $50 I will include a piece or 2 of Starlet Shimmer.

Finally, I like to send each guest a Facebook message with pictures of the items they got.  Sometimes I can up sell a matching bracelet or pair of earrings by mentioning that I have something that will match what they already have, so I like using this method.  I also feel like this helps establish more of a personal relationship with the guests too.

Finally, I will email them a Paypal invoice.  They are able to pay that with a Paypal account or credit card of their choice.  Once the order is paid in full, I will ship items out.  If guests are local to me, they can also come pick up their order at my house.

Thanking the hostess

After the party, I like to also message my hostess and thank her again for an awesome party.  If she has already done her shopping, I will let her know how many free items she got and we will settle up, if she hasn’t already shopped, I have her go grab the items she wants.  I also like to include a thank you card with her order just as an added special touch.

Resources:

Facebook Party Image library

Call Challenge:

Book an online party either for yourself or with a hostess.  Follow the steps above to help make make your party awesome and super fun!  Comment below and let us know how it goes!


Show Notes

How to Do a Facebook Party – Show Notes / Printable Version


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How to Use Facebook for your Paparazzi Business

Facebook is a great place to communicate with your friends, family and customers because it is a place where they are already hanging out.  Let’s talk about how to use Facebook to grow your business.

Listen Now or Download:

Listen now or download this week’s episode to listen later here:

Call Image:

Like my Facebook Fanpage, maybe

Training:

Before we jump into HOW to use Facebook for your business, let’s first cover some basics.

Facebook Terms and Conditions
When you first sign up for Facebook, you agree to only have 1 Facebook account PER PERSON, not per email address.  I know several people who have more than one account, and they are simply in violation of the terms they agree to when creating those accounts.

What’s the harm in that?  Well, if / when Facebook discovers this, their accounts (ALL of them!) will be deleted WITHOUT WARNING.  This means that all customers, parties, pictures, groups, fan pages, friends, messages, etc. are just GONE – for ALL the accounts!

So, if you are using Facebook for your online parties, to keep in contact with your customers and communicate with them – this would be DEVASTATING!

Another place that consultants like to do their business is on a group.  Groups can be a good place to communicate with your best customers (like a VIP group), but is something that can be abused really easily.  Since a friend can add you to a group, all it takes is a few people adding a bunch of friends who don’t really want to be in the group into it.  As those friends start seeing group posts and notifications, they get frustrated and report the group as spammy and BAM! – Facebook penalizes you!  I recommend that if you are going to use a group for your business, you keep it to an exclusive “invite only” type group and that you ask permission before adding people to the group.

How can I use Facebook for my business?

Facebook knows that we want to be able to use its powerful platform for our business, so it has made ways that we can do just that.

1- Groups – and not the kind you are thinking of.  You can actually group your friends, customers, hostesses, etc. into friend groups.  Then when you post, you can select the groups that see that post.  That way, your friends and family can see pictures of your dog or kids, but your customers and hostesses don’t.

2- Fan pages – This is THE place to conduct MOST of your business on Facebook.  This is where you should be creating your online parties, posting about your parties, new jewelry and business opportunity.  This is where you stay in contact with your customers!

Some people want to keep all of this on their personal Facebook timeline, but Facebook wants you to keep business stuff on fan pages.  Occasionally, you can still post business related stuff on your personal timeline too but the majority of anything business related should be on your fan page.

3- Another place you can post about your business is in Facebook groups.  Be sure to do your homework before going to blast a bunch of groups with the same message.  Make sure that you are posting in groups that allow you to post about your business and that you aren’t posting too much.  Another good rule of thumbs it to change your post from group to group rather than copy/pasting in to a bunch of different groups.  Facebook could flag you for spam if you post the same thing into too many groups or if you post too quickly.

Another reason why fanpages are a good idea is because of the insights that they offer.  Facebook tracks the interactions of your page with the people who like and visit it and make that data available to you so that you can continually improve it!  You can tell what posts work best as well as the day/times that your posts are most viewed.  Insights are only available on fanpages.

Fanpages are also public and indexed by search engines like Google and Yahoo, personal profiles (or timelines) or groups are not.  This means that as you are building your business on Facebook, you are also building it up in search engines as well which is just another great way people can find you and your Paparazzi Accessories business!

Resources:

MyBusinessPresence.com – Facebook for Business E-book

Call Challenge:

If you already have a fanpage for your business, post something everyday this week on your page.  Things like new products that are available, a different way to wear something (like the scarf necklace), a Style Snapshot, joke or even an inspiring quote.  (Visit the Paparazzi Accessories Images and Graphics section for more ideas and things you can post!)

If you don’t have a fanpage, start one today!


Show Notes

How to Use Facebook for your Paparazzi Business


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